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Sports Direct

Sports Direct and Under Armour support National School Sports Week 2025

People
by Katie Searles
sports Sports Direct Under Armour

Sports Direct introduces membership scheme to better understand customers

Subscriptions
[scorg_shortcode id="57943"]
by Katie Searles
Membership Sports Direct Subscription

Sports Direct expands into Europe; exclusive case study

Retail
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by Katie Searles
international expansion Sports Direct

Sports Direct strengths running initiative with Swiss performance brand On

Brands
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by Katie Searles
brand strategy On Running running shoes Sports Direct

Frasers Group continues acquisition spree with investment in Boohoo and Currys

Industry
by Jasdip Sensi
Asos Boohoo Currys I Saw it First missguided retail Sports Direct
Frasers Group

Frasers Group places 200 jobs at risk

Industry
by Jasdip Sensi
Flannels Frasers Frasers Group London Shirebrook Sports Direct

UPDATED Sports Direct – now Frasers Group – says rising half-year sales and profits show success of its multichannel elevation strategy

Strategy and Innovation
by Chloe Rigby
Sports Direct – which voted today to become Frasers Group – says half-year results show its strategy of multichannel elevation is the right one for the business
Game House of Fraser Sports Direct
Image: Fotolia

EDITORIAL From Pets at Home to Topps Tiles: how leading retailers ensure they stay relevant to customers

Editorial
by Chloe Rigby
In today’s InternetRetailing newsletter, we’re reporting as retailers invest in giving their customers the service that’s most relevant to them. “As customers...
Criteo Pets at Home Sports Direct Springboard Topps Tiles

Sports Direct plans Frasers name change – to reflect upmarket multichannel ambitions

Strategy and Innovation
by Chloe Rigby
Sports Direct is looking to change its name to Frasers Group – a name that it says better reflects its upmarket multichannel aspirations
Frasers Group House of Fraser IRUK Top500 Location Sports Direct

JD Sports and Footasylum merger could mean online and in-store customers lose out: CMA

Strategy and Innovation
by Chloe Rigby
The merger of JD Sports and Footasylum could threaten competition in the growing sports fashion sector and mean customers lose out both online and in...
Footasylum JD Sports Sports Direct
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