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Pre-Christmas online discounting season gets underway

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In today’s InternetRetailing newsletter, we’re reporting as the ever-expanding pre-Christmas online discounting season gets underway. Eight hours in, Singles Day has already beaten its 2015 sales total, and Amazon announced today that its 12-day Black Friday deals event would start at midnight on Monday morning. This is one retailer that has decided discounting is the way to go on Black Friday, even as others consider its value.

Apt, perhaps, that today’s guest comment considers how other retailers can get a look in. James Brooke of Amplience shares his take on how retailers can best challenge Amazon’s dominance online.

This comes at the end of a busy week for IRUK Top500 retailerssharing their multichannel strategies through their financial results. Halfords has seen its ecommerce sales rise quickly following its acquisition of Wheelies and Tredz. Interestingly, 88% of sales through are now picked up in store.

Sainsbury’s set out how the Argos acquisition is going to help it improve its multichannel strategy of enabling shoppers to buy in the most convenient way in its half-year results.

Meanwhile, Burberry refocused on its strategy of digital growth and innovation, even as it saw sales and profits falling.

The week also saw a big-picture update from IMRG and Capgemini, still showing fast online sales growth despite the Brexit effect.

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Our next webinar is in December when Digital River global strategy specialist Howard West will share strategies for expanding online businesses globally. He’ll be considering key areas from language and payments through to fulfilment and the customer experience, illustrated with real life examples. E-Commerce: strategies to expand your international presence is at 2pm on December 8. Click here to find out more and register for the free event.

Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.

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