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Reader’s Digest takes affiliate route to online growth

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Reader’s Digest is expanding its online offer in the UK through the launch of an affiliate programme with Affiliate Window. Reader’s Digest is one of the UK’s best loved brands, known for its long-running magazine which it promotes through the website. The site also sells books, CDs, and DVDs and has a wine micro-site. There is a well-established community element to the website, with blogs on money and gardening, and strong editorial content on travel, food, health and DIY.

Working in collaboration with digital marketing agency Twentysix Digital, Affiliate Window will introduce their proprietary tools and technology to drive Reader’s Digest’s affiliate campaigns. Together they plan to generate targeted and relevant site traffic to Reader’s Digest’s website Their objective is to increase subscription rates the magazine and accelerating e-commerce sales revenues for Reader’s Digest’s books, CDs and DVDs retail arm.

Kevin Edwards, strategy director for Affiliate Window said: “We’re aware the affiliate campaign is part of a significant push by the company to drive online subscriptions and product sales and the range of affiliate partners available should make for a fruitful partnership.”

As Reader’s Digest further develops within the online arena, through increased resource and new strategic campaigns, they are hoping the affiliate channel will contribute to the growth and success of the business and brand, said a spokesman.

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