Research Articles

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20 Dec 2024
7 Feb 2024
Today's businesses confront the dual challenge of enhancing ROI and scaling amid economic instability.
1 Jan 2024
by Rokt
The holiday season is like a retail showcase, and ecommerce platforms have a golden opportunity to convert casual browsers into enthusiastic customers.
18 Oct 2023
Every day, retailers make small yet significant decisions on how to speak to their customers. Their choice of words can be the difference between conversion...
17 Aug 2023
No, this is not a story about funnel-web spiders. This is a story about publishers. 
19 Jul 2023
The UK online fashion sector continues to shrink back from its pandemic peak, but despite inflation, remains stronger than in 2019, new research has revealed.
13 Jun 2023
RevLifter, a leading player in the $70 billion (£56 billion) personalised offers movement, will give online retailers the insight and control they need for profitable...
29 May 2023
No, this is not a tenuous link to the Coronation, or Brexit for that matter. This is a story about publishers.
25 May 2023
It’s no secret that many eCommerce brands are experiencing either fewer sales, tighter margins, or in some cases, both. This leaves barely any room...