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ROAMING REPORT Halfords discusses its move into mobile

Mobile

Staff Writer

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M-Retailing’s editor Paul Skeldon talks to Chris Corbin, Head of Multi-channel at Halfords and Sue Pratt, Halfords Account Director at technology company Salmon about the drivers behind extending Halfords’ online presence into mobile and why mobile is the future both in and out of store

Marketing Mobile Strategy and Innovation Themes

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