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Carrefour launches click and collect point in Brussels

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Carrefour has launched its first walk-in click and collect store in Belgium.

Called the ‘Walk-in Drive’, the site will be located in the Carrefour Express Froissart in Belgian capital Brussels.

The store concept aims to provide the range of a hypermarket in city centres, with customers able to select from 10,000 products online and place orders of €30 or more. This compares to the usual 4500 products available at a Carrefour Express.

Orders can be placed before noon Monday to Saturday and will be available after 16 hours.

Shoppers place orders via the Carrefour website or application, then specify Walk-in Drive as the fulfilment option.

In February Carrefour began offering deliveries on Sundays for the first time in Brussels in what it claims is a first for the area. Users of the supermarket’s ShipTo mobile application can order products for delivery on Sunday between 10AM and 8PM.

In December, Carrefour launched a new type of convenience store which supplements a small range with online services.

Located in Paris, the Halle de Clichy features a consciously limited selection of fast-moving consumer goods: 4500 compared to the usual 8000 that a Carrefour City store usually stocks.

However, a further 10,000 products are available via the online store, as the location features one of Carrefour’s Drive collection points. Customers can also order items from the store to be delivered to their home, as well pick up parcels.

Carrefour is a member of the IREU index, which tracks the top-performing European retailers across a range of metrics. If you would like to receive the fortnightly IREU newsletter, click here to edit your mailing list preferences.

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