The Casino Group in France is combining the physical and online presence of two major brands to offer new omnichannel capabilities in Paris.
What Casino calls an "alliance" between online brand Cdiscount and urban outlet Franprix will see the companies launching a 30-minute delivery service.
From September, customers will be able to order a range of items through either mobile or desktop.
Delivered using the Franprix store network, the service will offer grocery items as well as highly anticipated items from Cdiscount such as new smartphones or video games.
The companies will also offer 90-minute delivery on a selection of products from Cdiscount’s best-selling items and essentials.
Cdiscount and Franprix will also be able to expand their product offerings. Cdiscount will be able to sell products from Franprix’s Drugstore Parisien while Cdiscount will have dedicated sections in Franprix stores.
Emmanuel Grenier, CEO of Cdiscount, said: “Both of our banners have a dynamic innovation policy. Thanks to this partnership, our customers will now be able to benefit from a comprehensive and high-quality food offering delivered in just 30 minutes.
“Franprix’s in-depth knowledge of the convenience retail segment and its strong presence in France’s main cities will enable us to improve the customer experience and strengthen Cdiscount’s footing in Paris and its region.”
Jean-Paul Mochet, CEO of Franprix, said: “People living in large cities use whatever shopping solution suits them best on each occasion, without discrimination. An omnichannel offering is therefore essential.
“That’s why we’re providing Cdiscount with a physical presence and Cdiscount is helping us to establish a broader digital presence. But the most important aspect of the alliance between Franprix and Cdiscount is the combination of two synergistic service cultures. This will ultimately result in even stronger ties with our city-dwelling customers.”
Jean-Charles Naouri, chairman of Casino: “I’m very proud to announce this partnership between Franprix and Cdiscount. At a time when the demand for immediacy is constantly increasing, particularly among busy urban consumers, this partnership between two experts in their respective fields will notably enable us to push back the boundaries in terms of delivery times for food and non-food products in Paris.
“This alliance between two Casino Group banners proves that it’s possible to take innovation to the next level, by generating unprecedented synergies across the digital and physical retail spheres.”
Franprix has a network of 900 stores, one every 500m, while Cdiscount has an audience of 20 million unique visitors per month.