Consumers are adopting digital technologies far faster than retailers are implementing them and the expectation is not matched by experience. Today’s digital store involves far more than the odd kisok, tablet computers for staff, e-reciepts or free WIFI for customers.
A department store that has implemented a type of new retail approach is Debenhams’, their ’social shopping’ concept, using mobile technology to enhance customer experience.
Download the chapter to find out:
- An overview of current in-store trends, and how leading retailers connect their store operations with other channels
- Ten issues to consider
- Profiles and contact information of featured in-store partners
