Toys R Us is to open nine concessions in WHSmith this summer, returning to the high street after five years.
The toy retailer collapsed into administration in 2018, resulting in 100 store closures.
However, on 10 June, the first concession will open at WHSmith Monks Cross Retail Park store in York, followed by launches in Canterbury, Chelmsford, Cheltenham, Cwmbran, Oxford, Poole, Reading and Solihull.
Customers will be able to shop from a range of popular toy brands, which includes Barbie, Fisher Price, Lego and Marvel.
At WHSmith, we’re always exploring new opportunities to launch exciting, new product ranges to our customers on the high street, and our partnership with Toys R Us certainly does this,” WHSmith high street managing director Sean Toal said.
“The brand has long been known for its exceptional range of toys and games and complements our existing offer well.”
He added: “Across each of the nine locations, we have a great team of colleagues who look forward to welcoming many new and existing customers over the coming weeks and showcasing the new store layout.”
This comes as the retailer made its return to the UK last year, launching its new website ahead of the peak Christmas trading period.
At the time, Toys R Us ANZ CEO, Louis Mittoni, said: “Toys R Us and Babies R Us are much-loved brands in the UK, and our teams have described this as ‘returning home’, not just a relaunch.”