Uber Eats has introduced a range of new grocery features, in a bid to increase order accuracy and reliability for consumers, which includes Courier Pick and Pack – a first in Europe for a delivery platform.
The new offering will see consumers connected with an Uber Eats courier who will go into the supermarket directly, pick and pack their order and deliver to their doorstep.
Uber Eats’ technology enables the courier to engage with consumers in real time about their order as they walk round the store. This means that the right substitutions can be made if items are out of stock, or if shoppers change their mind mid-shop.
Susan Anderson, Uber’s global head of Uber Grocery and Retail, said: “It’s very clear that grocery shopping trends have fundamentally changed. Our busy lifestyles mean we physically go to the supermarket for a big shop less frequently and prefer to rely more on apps like Uber Eats to order fresh grocery ingredients when we want them.
“In the UK the trend is fascinating in the way it reflects people’s desire to eat healthily – and their increasing familiarity with using our tech to make their lives easier. We’ve become a global leader in the field, and is the reason why we are launching new products like Courier Pick and Pack, which we believe will change the way that people shop for groceries.”
During the launch, the rapid delivery firm also highlighted changing grocery trends. New data from Uber Eats shows shoppers ordering essentials through a delivery app are picking healthier options, compared with choices containing greater sugar and salt content that came out on top four years ago.
The research also revealed that Monday evening between 6-7pm is peak time for on-demand delivery – highlighting that people are increasingly moving away from one weekly shop, and are relying on delivery apps to shop for fresh groceries when they need them. In the last two years, 74% of grocery growth has been driven by the fresh produce category.
We deliver!
Our editor picks some choice pieces from the analysis flow and sends them to your inbox every Wednesday. Dedicated research report previews will also come direct to you. Subscribe for the emails.
Why not join us on Linkedin and you’ll get the best updates on our research and analysis – UK, Europe and Global – in your feed.
