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Why international markets will be key to the future of ecommerce

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In today’s Internet Retailing newsletter the focus is firmly on selling into new markets. With serendipitious timing, we cover today both news of Asos’ fast-growing overseas sales – Russia and China next stops – and news from a major new study by Google and OC&C that forecasts UK retailers will grow their international sales sevenfold by 2020.

Elsewhere in today’s newsletter we also report on Claire’s Accessories as it launches its first affiliate marketing campaign, and on a new pop-up shop on the King’s Road in London that aims to give online retailers from across the Uk their first taste of a high street presence.

Don’t forget to catch our update on making your nomination for the second annual Internet Retailing Awards in the newsletter stories below. You can also find out more by clicking here and nominating your standout retailers of the year.

A reminder too that it’s catch up time for anyone who missed that vital briefing at Internet Retailing Expo (2013). Presentations and panels from the across the six conferences of the event are now available to view online at


We have some upcoming webinars to tell you about. Take part by registering for the free events on our webinar page.

On May 2, we’re hosting a webinar in association with QuBit. The event, to be held at 2pm, will look at Website Personalisation – the best way to boost your conversion rates. Presenters Graham Cooke, chief executive of QuBit, and Ian McCaig, CMO at QuBit, will show participants what personalisation can now achieve in matching unique variations of a site to different groups of people, whether through content, product information, offers or promotional messages, to drive significant uplifts to conversion. Find out more about the event here, where you can also register.

On May 9 at 4pm we’ll be hearing from Clicktale, in Featuring brilliant web optimisation: Learn how increased subscriptions by 28%. Vassilis Tourtouropoulos, senior conversion optimisation manager, Jellyfish Publishing, Carola York, managing director, Jellyfish Publishing, and Jonny Steel, director of business development, ClickTale will be our speakers for the event, in which they’ll sharing insights into how in-page analytics can be used to generate powerful insights that drive revenue and conversion – and they have some surprising findings. Find out more and register here.

Jumpstart events

Internet Retailing’s signature JumpStart events offer a chance for retailers to get quickly up to speed on the latest developments in a given area, hearing directly from expert suppliers and identifying and presenting the key questions retailers need to ask when procuring their own systems. Each full-morning event is held in Tower 42, 25 Old Broad Street, London and you can register to attend here.

On May 8, the JumpStart focus is on Ecommerce Platforms, with an event that will look at the development of ecommerce platforms, the new technologies which they can now include and the new ways in which they’re being delivered, from owned to software-as-a-service. Find out more and register to attend here.

Multichannel performance marketing is the subject for May 15’s event. From the outset, digital marketing has been focused on performance: whether PPC and affiliates, or vouchers and promotions. The focus of this session is to draw together the various disciplines within marketing and consider not only the individual performance characteristics, but importantly the multichannel view of customer profitability. Find out more and register to attend here.

On May 29, International and cross border trade is under examination. UK companies are seeing significant growth from trading internationally (outside the EU) and cross border (within the EU) and it’s never been easier to extend your online trading. Presenters at the Jumpstart will highlight the areas of concern, the pitfalls to avoid, as well as new opportunities in an event that will feature leading vendors in areas from multilingual to localisation, from payments to local customs and from logistics to usability.Find out more and register to attend here.

Cross-channel is the subject for the JumpStart event of June 5, where the focus will be on the customer, how they use as many touch points and channels as we’re willing and able to offer and how we combine behavioural data with service values, technology, people and process to deliver for them. Delegates will take away ideas, examples and case studies to extend selling activities beyond the web interface. Find out more and register to attend here.

The customer experience is in focus for the event of June 19, when we’ll be looking at how to provide an enhanced customer experience, not only optimising each channel but also considering how to bridge the experience over time and across channels. Topics will include interaction design, service planning, testing and customer service, delivery and logistics, and extend to how best practice analytics and behavioural tracking can help us towards that elusive ‘single view of the customer’ in order to sell more effectively. Find out more and register to attend here.

Today’s stories

Asos says £1bn turnover within sight as it prepares to launch in Russia and China

UK retailers set to grow international sales sevenfold by 2020

INTERNET RETAILING AWARDS Nominate your retail heroes for a chance to win free tickets to the party

PopUp Britain shop set to give online retailers first taste of the high street

Claire’s launches first affiliate marketing programme

Asos introduces 2D virtual fitting

Read More

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