Search & Recommendation – Jumpstart – April 27th

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Search and recommendation are at the very heart of multichannel retailing. Having persuaded a visitor to come to our web or mobile sites our success then hinges on our ability to present the very best, most relevant and compelling products.
Rules-based recommendation engines allow us to repeat and improve the best presentation for selling. On-site search works hand-in-hand with these rules and recommendations – to present better answers to customers’ questions, in a fashion that’s optimised for selling.
So much, so easy – but as ‘searchandising’ solutions have matured and become evermore capable and effective there are differences in operation, approach, effectiveness, deployment costs and integration.
Our JumpStart will give you an insight into some of the very best providers in the market and you will understand their capabilities, their differentiating points and how they can work with you to provide a point of difference. Your choice will of course depend upon your current business, the ecosystem, your requirements, sales levels and preferences. Our role is to bring the best of the industry together in one room so that they can brief you and support your decision-making. As ever the event will be limited to an audience of retailers and practitioners, and the presentations will be filmed for your future reference. However, “being there” gives the opportunity to question, quiz and learn – both from the vendors and the other retailers.
COMPANIES PRESENTING WILL BE:
Speaker: David Davies, VP Marketing
Presentation Title and Synopsis: Making eCommerce relevant
David from Apptus will discuss the need to ensure that eCommerce sites create a personalised, relevant experience, will highlight the challenges this creates and strategies that can be implemented to successfully overcome them.
Speaker: Markus Schilling, Merchandising Services Director
Presentation Title and Synopsis: Making the Jump
Modern search and merchandising technology can deliver great results. And still, retailers report a factor of 10 in realised return on investment. What is the secret recipe that makes or breaks an implementation?
With more than 50 European retail merchandising projects between them, merchandising advisors Markus Schilling and Keith Venn share their advice on how to make your next merchandising project a success.
Speaker: Jonathan Ross
Presentation Title and Synopsis: The princess and the pea of Ecommerce
What are the issues of your Ecommerce business that keep you up at night? What do you consider to be the most important key to getting it right? What is “it” for you?
Jonathan Ross, from FACT-Finder will take you step by step through the critical areas of your Ecommerce site, to come out empowering you with a knowledge as to how to reach your overarching goal.

