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gamification

Mobile health: Nectar Great Big Fruit and Veg Challenge goes live again (Image: Nectar)

Sainsbury’s brings back mobile gamification to drive up fruit and veg sales

Mobile
by Paul Skeldon
Following its success last year, Sainsbury’s is bringing back ‘The Great Big Fruit and Veg Challenge’ that uses fun, interactive targets in stores to...
gamification Grocery Industry Mobile Sainsbury's
Louis Vuitton has been working with League of Legends since 2019. Screenshot of uk.louisvuitton.com.png

Fashion partnerships with mobile games developers are helping to boost app downloads: research

Mobile
by Chloe Rigby
Fashion retailers that have developed relationships with mobile games developers are finding the move helps to boost downloads of their own apps, a new study...
App Annie Burberry Covid-19 Drest gamification Growth 2000 Growth 3000 Europe Gucci Honour of Kings League of Legends Louis Vuitton Mobile mobile games Polo Puma
Image: Adobe Stock

GUEST COMMENT Using gamification to drive conversion in retail 


Guest Comment
by Ben Stirling
Ben Stirling of Webloyalty considers the role gamification can play in fostering customer loyalty
gamification Webloyalty
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