gamification

Sainsbury’s brings back mobile gamification to drive up fruit and veg sales

2 Jun 2021

by Paul Skeldon

Following its success last year, Sainsbury’s is bringing back ‘The Great Big Fruit and Veg Challenge’ that uses fun, interactive targets in stores to...

gamification Grocery Industry Mobile Sainsbury's

Fashion partnerships with mobile games developers are helping to boost app downloads: research

26 Apr 2021

Fashion retailers that have developed relationships with mobile games developers are finding the move helps to boost downloads of their own apps, a new study...

App Annie Burberry Covid-19 Drest gamification Growth 2000 Growth 3000 Europe Gucci Honour of Kings League of Legends Louis Vuitton Mobile mobile games Polo Puma

GUEST COMMENT Using gamification to drive conversion in retail  

4 Aug 2020

by Ben Stirling

Ben Stirling of Webloyalty considers the role gamification can play in fostering customer loyalty

gamification Webloyalty

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