Puma

Puma’s new replica football jerseys made with 75% recycled textile waste

Sustainability

[scorg_shortcode id="57943"]

16 Jul 2024

by Katie Searles

Puma Recycled textiles sports Sustainability

Puma.com shifts to Google Cloud for better customer experience

Digital

[scorg_shortcode id="57943"]

6 Mar 2024

by Katie Searles

AI Data ecommerce platform Google Cloud Puma

M&S bolsters Sports Edit with Puma and Reebok

Product

[scorg_shortcode id="57943"]

15 Feb 2024

by Katie Searles

M&S Puma Reebok sportswear Third-party Brands

COMPANY PROFILE Puma

Company Profile

[scorg_shortcode id="57943"]

8 Feb 2024

by Katie Searles

Puma sports Sustainability

Puma appoints Javier Ortega as general manager of Europe

People

25 Aug 2023

by Jasdip Sensi

Marketing Puma retail Retail news

Fashion partnerships with mobile games developers are helping to boost app downloads: research

Mobile

26 Apr 2021

by Chloe Rigby

Fashion retailers that have developed relationships with mobile games developers are finding the move helps to boost downloads of their own apps, a new study...

App Annie Burberry Covid-19 Drest gamification Growth 2000 Growth 3000 Europe Gucci Honour of Kings League of Legends Louis Vuitton Mobile mobile games Polo Puma

Puma’s direct-to-consumer ecommerce grows by more than 60% to help deliver third-quarter sales rebound

Strategy and Innovation

29 Oct 2020

by Chloe Rigby

Ecommerce drove a recovery in sales and profitability at Puma in the third quarter of its financial year, as its stores reopened from lockdown, sports...

multichannel Online Puma

Adidas and Puma see direct-to-consumer growth, especially online

Brands

13 Mar 2020

by Chloe Rigby

Adidas and Puma this week reported on a growing proportion of sales made direct to consumers, and especially online. Adidas also said sales were sharply...

Adidas Covid-19 Puma