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Puma

Puma’s new replica football jerseys made with 75% recycled textile waste

Sustainability
InternetRetailing
by Katie Searles
Puma Recycled textiles sports Sustainability

Puma.com shifts to Google Cloud for better customer experience

Digital
InternetRetailing
by Katie Searles
AI Data ecommerce platform Google Cloud Puma

M&S bolsters Sports Edit with Puma and Reebok

Product
InternetRetailing
by Katie Searles
M&S Puma Reebok sportswear Third-party Brands

COMPANY PROFILE Puma

Company Profile
RetailX
by Katie Searles
Puma sports Sustainability

Puma appoints Javier Ortega as general manager of Europe

People
by Jasdip Sensi
Marketing Puma retail Retail news
Louis Vuitton has been working with League of Legends since 2019. Screenshot of uk.louisvuitton.com.png

Fashion partnerships with mobile games developers are helping to boost app downloads: research

Mobile
by Chloe Rigby
Fashion retailers that have developed relationships with mobile games developers are finding the move helps to boost downloads of their own apps, a new study...
App Annie Burberry Covid-19 Drest gamification Growth 2000 Growth 3000 Europe Gucci Honour of Kings League of Legends Louis Vuitton Mobile mobile games Polo Puma

Puma’s direct-to-consumer ecommerce grows by more than 60% to help deliver third-quarter sales rebound

Strategy and Innovation
by Chloe Rigby
Ecommerce drove a recovery in sales and profitability at Puma in the third quarter of its financial year, as its stores reopened from lockdown, sports...
multichannel Online Puma

Adidas and Puma see direct-to-consumer growth, especially online

Brands
by Chloe Rigby
Adidas and Puma this week reported on a growing proportion of sales made direct to consumers, and especially online. Adidas also said sales were sharply...
Adidas Covid-19 Puma
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