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Generation Z

GUEST COMMENT Gen Z shoppers and the new value exchange: increasing market share in an era of post-loyalty

Guest Comment
by Callum Saunders
Callum Saunders of Zeal Creative asks how retailers can engage with the emerging shopper superpower that is Generation Z, especially in an era where traditional...
Customer Generation Z

Generation Z want to see authenticity in their fashion brands – whatever that means…

Brands
by Paul Skeldon
Younger audiences are more likely to see brand authenticity as the product of corporate social responsibility, with six out of ten of Gen Zers more...
Brands Customer Generation Z Growth 2000
Students: most likely to shop discounts and bargains

GUEST OPINION Gen Z driving retail’s cashierless future – and what to do about it

Guest Comment
by James Pearson
The retail store of the future is being moulded by the tech savvy demands of Generation Z – with the cashierless store set to lead the...
gen z Generation Z in-store Location Mobile

Generation Z and millennial shoppers now prefer to buy using their mobile phone: study

Mobile
by Chloe Rigby
Most Generation Z and millennial shoppers prefer to buy using their mobile device – and say using visual search technologies, best suited to smartphones and related...
Generation Z Marketing millennial Mobile visual search
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