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hybrid

Consumers have fully embraced omnichannel retailing and are committed hybrid shoppers – but this has challenging repercussions for retailers
Despite rising consumer demand for digital and hybrid retail, 52% of retailers aren’t able to fulfil ecommerce orders via stores profitably
Almost three quarters of UK shoppers prefer omnichannel shopping, with almost two thirds using their smartphone in-store
Chris Purcell of Episerver considers how retailers can integrate online and offline retail to take a new hybrid approach to selling post-Covid