Frontline

Trust

Tesco, Amazon and Primark rank among UK’s most distrusted brands

Brands
[scorg_shortcode id="57943"]
18 May 2026
by Amanda Vlietstra
Retail giants including Tesco, Primark and Amazon are among the brands UK consumers trust least, according to new research.
Brands Customer Trust

eBay expands Authenticity Guarantee amid booming preloved fashion market

Retail
[scorg_shortcode id="57943"]
5 Sep 2025
by Amanda Vlietstra
eBay has expanded its authenticity programme in the UK to cover all aspects of clothing, from apparel and shoes to accessories.
Customer Ecommerce fashion Trust
The cost of in-store theft is higher than of online fraud. Image: Adobe Stock

Responsible use of data key to building trust, but 75% of consumers are concerned with how companies use it

Marketing
21 Apr 2022
by Paul Skeldon
Trust emerges as core foundation of digital business growth: but 7 in 10 business leaders say earning it is harder than two years ago
Adobe Brands Data Marketing Trust
View More Articles

Most Recent

AdobeStock_298463933_Editorial_Use_Only (1) (1)
Sainsbury’s grocery growth beats market, but weak Argos sales leave investors unmoved
AdobeStock_1934926604 (1)
GUEST POST The double-duty trap – what online retailers need to know
tim-mossholder-akbiBFFv0fc-unsplash (1)
Father’s Day emerges as retail ‘micro-peak’ as online sales rise by £40m
Amorphous blobs ChatGPT Image Jun 18, 2026 at 03_05_36 PM
Is a great retail media unification upon us?