user generated content

How FatFace lifted conversions using UGC-based social proof messaging

28 Sep 2022

by Paul Skeldon

Integrating reviews with social proof delivered an additional 1.71% conversion rate uplift for FatFace

Bazaarvoice FatFace Marketing reviews social proof UGC user generated content

As boohoo charges for returns, do selfies hold the key to cutting returns in fashion?

14 Jul 2022

by Paul Skeldon

With boohoo introducing £1.99 charge for returns, a poll of consumers finds that they think more selfies would help stop miss-purchasing

Boohoo Customer Delivery H&M Marketing returns selfies UGC user generated content

App links 7m shoppers to the brands they desire in return for UGC

13 Jul 2022

by Paul Skeldon

A new app promises to match 7m shoppers with the products and services that they want by leveraging UGC at scale

apps Bazaarvoice Customer Marketing Mobile UGC user generated content

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Secret sales Screenshot 2025-05-16 at 12.11.19

Secret sales creates off-price luxury retail media network to monetise data from 5.5mn customers for 4200 brands

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Nobody’s Child partners with two pre-loved platforms

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INTERVIEW Oreo: Cultural matters

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DATA 90% of UK consumers shopping via smartphones

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