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user generated content

How FatFace lifted conversions using UGC-based social proof messaging

Marketing
by Paul Skeldon
Integrating reviews with social proof delivered an additional 1.71% conversion rate uplift for FatFace
Bazaarvoice FatFace Marketing reviews social proof UGC user generated content
Image: Fotolia

As boohoo charges for returns, do selfies hold the key to cutting returns in fashion?

Customer
by Paul Skeldon
With boohoo introducing £1.99 charge for returns, a poll of consumers finds that they think more selfies would help stop miss-purchasing
Boohoo Customer Delivery H&M Marketing returns selfies UGC user generated content
Image: Fotolia

App links 7m shoppers to the brands they desire in return for UGC

Marketing
by Paul Skeldon
A new app promises to match 7m shoppers with the products and services that they want by leveraging UGC at scale
apps Bazaarvoice Customer Marketing Mobile UGC user generated content
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