user generated content

How FatFace lifted conversions using UGC-based social proof messaging

28 Sep 2022

by Paul Skeldon

Integrating reviews with social proof delivered an additional 1.71% conversion rate uplift for FatFace

Bazaarvoice FatFace Marketing reviews social proof UGC user generated content

As boohoo charges for returns, do selfies hold the key to cutting returns in fashion?

14 Jul 2022

by Paul Skeldon

With boohoo introducing £1.99 charge for returns, a poll of consumers finds that they think more selfies would help stop miss-purchasing

Boohoo Customer Delivery H&M Marketing returns selfies UGC user generated content

App links 7m shoppers to the brands they desire in return for UGC

13 Jul 2022

by Paul Skeldon

A new app promises to match 7m shoppers with the products and services that they want by leveraging UGC at scale

apps Bazaarvoice Customer Marketing Mobile UGC user generated content

Most Recent

george-mens-fashion (1)

Asda trials stand-alone clothing and homeware store

5-hand-blobs-widescreen-scaled (1)

Debenhams deploys virtual try on platform

banner-phones-199ed2074376e7d869aa721c08ee3a37b983aa84bd443b3adb9785f5e2e9699b

Vinted revenue increases 36% hitting €813.4mn

siora-photography-b7ilFhY4aes-unsplash (1)

Brighter weather boosts clothing and DIY sales

We are the leading portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media