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UGC

How FatFace lifted conversions using UGC-based social proof messaging

Marketing
28 Sep 2022
by Paul Skeldon
Integrating reviews with social proof delivered an additional 1.71% conversion rate uplift for FatFace
Bazaarvoice FatFace Marketing reviews social proof UGC user generated content
Image: Fotolia

As boohoo charges for returns, do selfies hold the key to cutting returns in fashion?

Customer
14 Jul 2022
by Paul Skeldon
With boohoo introducing £1.99 charge for returns, a poll of consumers finds that they think more selfies would help stop miss-purchasing
Boohoo Customer Delivery H&M Marketing returns selfies UGC user generated content
Image: Fotolia

App links 7m shoppers to the brands they desire in return for UGC

Marketing
13 Jul 2022
by Paul Skeldon
A new app promises to match 7m shoppers with the products and services that they want by leveraging UGC at scale
apps Bazaarvoice Customer Marketing Mobile UGC user generated content
Socially acceptable: social media sites are becoming the new marketplaces

Social commerce on the rise as consumers turn to UGC and their peers when looking for purchase advice and inspiration

Customer
11 May 2022
by Paul Skeldon
74% of UK shoppers find ratings, reviews, photos, and videos from other shoppers important – and social is where they can get that and where they...
Bazaarvoice Customer Growth 2000 Growth 3000 Europe Influence Social Commerce UGC
In-store screens are what shoppers want (Image: Argos)

Shoppers crave in-store technology that mimics their online experience

Location
20 Dec 2021
by Paul Skeldon
Shoppers online love user generated content (UGC) and now increasingly want to see that and other tropes of online shopping in-store
in-store Location Mobile UGC
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