Facebook is poised to reach 2.5 billion daily active users (DAU) by the end of 2019 – offering a massive opportunity to retailers, finds a report out this week.
According to a recent report released by the financial site LearnBonds, Facebook’s DAU should grow by 3.56% before the end of the year to reach a third of the world’s entire population..
In the second quarter of this year, the social network registered 2.41 billion DAU, 1.64% up from the first quarter of this year. Compared to the last quarter of 2018, Facebook registered a 4% growth in the number of DAU.
The current DAU growth rate does not seem to be affected by the different controversies in which Facebook has been involved in, including how the firm handles private data from users.
More than 55% of individuals on the internet are currently using Facebook each month. However, there are 3.34 billion individuals that are still not utilizing the internet but could eventually do it in the future.
Facebook is a global leader with a growing influence on many different industries. The firm announced that it is planning to launch a digital asset called Libra, and that is expected to offer financial services to its user base of billions of users around the world.
Specifically, Libra would be helping individuals in countries with large populations financially underserved. The current controversies related to the Libra digital asset could eventually harm Facebook’s DAU growth rate in the coming months. If this didn’t have a negative impact on the company, the 2.5 billion DAU target could eventually be reached.
Regulators are trying to understand how to regulate the company better considering it is not a bank, but it offers similar services to other financial institutions that follow strict rules.