Leading French fashion and homeware ecommerce company La Redoute is expanding its marketplace offering to grow its business both domestically and internationally through a replatforming deal.
By transitioning its marketplace business onto the Mirakl Marketplace Platform, La Redoute hopes to strengthen the development of its brand in France through laredoute.fr, accelerate its international presence and improve the user experience of sellers.
La Redoute is building a profitable growth strategy based on its omnichannel approach to eCommerce. With 12 million unique visitors to its website, La Redoute now generates 90% of its sales from digital. The marketplace, which launched originally in 2010, has enabled the retailer to expand its lifestyle offering in home fashion and decoration, in addition to its own collections, and a large selection of brands.
By replatforming, La Redoute says that it will be able to achieve a new level of operational efficiency and scale with the marketplace, strengthening its leadership in France and accelerating its international presence, particularly in the United Kingdom, Belgium, Switzerland, Spain, Portugal, Italy, and Russia.
Laredoute.fr is now opening to new partner brands and professional sellers that have been carefully selected by the La Redoute team for their alignment with the brand’s lifestyle, accessibility, and quality-focused values. These new brands will span fashion and home categories, as well complementary product categories such as watches, jewelry, IT and connected devices.
This offer expansion will accelerate La Redoute’s marketplace growth by significantly increasing website traffic and boosting awareness of the La Redoute brand.
La Redoute has a community of more than 600 sellers present on laredoute.fr, and carries out a rigorous selection process to ensure a consistent, high-quality experience. This new technological evolution of the marketplace will allow for its accelerated development and make it easier to welcome
additional sellers to the platform in order to expand La Redoute’s offering.
La Redoute says it is committed to ensuring its partners provide a high level of customer service and works with marketplace sellers to ensure that customers always have a positive experience on laredoute.fr. The brand also takes every possible step to guarantee seamless transactions and secure payments for shoppers.
Through the marketplace, sellers can access the customer base of the leading French fashion and home decoration eCommerce site. The platform also allows for a simple and fluid sales experience.
“At La Redoute, we have long been aware of the power of the marketplace model to quickly and securely extend our offer and as a result better meet the new expectations of our customers.” comments Nathalie Balla, co-CEOsof La Redoute alongside Eric Courteille. “With this new technological partnership with Mirakl, we want to go a step further. By further expanding our offer and improving the buying and selling experience, our ambition is to strengthen and consolidate our position as the preferred fashion and decoration lifestyle platform of families in France and Europe,”
“We greatly appreciate the confidence La Redoute, the largest clothing and decoration marketplace in France, has placed in us,” adds Philippe Corrot, co-founder and CEO of Mirakl. “La Redoute has long chosen to place its marketplace at the heart of its digital transformation, making it one the main engines of its growth and success. We are very proud that La Redoute has chosen Mirakl to be its new technological platform. This project will allow the company to further accelerate its development and growth through a marketplace with very rigorously selected sellers and a large extension of referenced products,”