Frontline

search

AI rewrites search as two-thirds of Google queries go clickless

Marketing
[scorg_shortcode id="57943"]
13 Aug 2026
by Amanda Vlietstra
Retailers need to rethink product visibility as AI search becomes embedded in the customer journey, suggests a new report by Akeneo.
agentic shopping AI discovery Ecommerce search Technology

AI referrals deliver almost three times the conversion rate of traditional search, new research suggests

AI
[scorg_shortcode id="57943"]
24 Apr 2026
by Amanda Vlietstra
New data shows that customers trust AI referrals more than Google search results when shopping online – converting at almost three times the rate.
conversion discovery intent search

Why Chrome’s HTTPS-first policy matters for retail media

Retail Media
[scorg_shortcode id="57943"]
10 Mar 2026
by Paul Skeldon
Chrome Google Retail Media Retail Media Networks search

Search advertising claims a quarter of media budgets and expands reach to social and video platforms

Retail Media
[scorg_shortcode id="57943"]
2 Sep 2025
by Paul Skeldon
Retail Media Retail Media Networks search TikTok
Image: Adobe Stock eye search scan look

Beyond relevance: attractiveness is key as search drives more than half of online revenues

Retail Media
[scorg_shortcode id="57943"]
14 Mar 2025
by Paul Skeldon
Onsite Retail Media Retail Media Networks search sponsored products
Image: Adobe Stock eye search scan look

Search engines drive £31.4bn in UK consumer spend in retail – making it a key retail media target

Retail Media
[scorg_shortcode id="57943"]
5 Feb 2025
by Paul Skeldon
Google Retail Economics Retail Media Retail Media Networks search Upp.ai

Back to the future: search is only going to increase in importance

Retail Media
[scorg_shortcode id="57943"]
4 Feb 2025
by Colin Lewis
Amazon Ads Google Retail Media Retail Media Networks search

GenAI referrals to retail sites jumps tenfold, finds Adobe

Data
[scorg_shortcode id="57943"]
7 Nov 2024
by Katie Searles
Adobe GenAI Peak search

GenAI search engine Perplexity ushers in new era of search ads

Retail Media
[scorg_shortcode id="57943"]
2 Sep 2024
by Colin Lewis
Perplexity’s upcoming ad platform is scheduled for launch in the fourth quarter of 2024 and in doing so it comes bang up against Google
advertising CPC CPM GenAI Google Perplexity Retail Media Retail Media Networks search search advertising

Online shoppers conducting more research before they buy, Google data shows

Customer
16 Nov 2022
by Paul Skeldon
Online shoppers are conducting more research than ever before making a purchase, with 62% using Google’s Shopping tab to compare similar products from different retailers
Customer Google Growth 2000 Research search
View More Articles

Most Recent

AdobeStock_1823867468_Editorial_Use_Only (1)
CustomerX unveils content programme designed around the modern customer
AdobeStock_2084002396 (1)
Brits most likely to engage in refund abuse – and 98% get away with it
AdobeStock_615083954 (1)
GUEST COMMENT Why furniture resale depends on smarter delivery
AdobeStock_155978190 (1)
Retail rebounds in August but the Autumn Budget could prove make or break