search

AI referrals deliver almost three times the conversion rate of traditional search, new research suggests

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24 Apr 2026

New data shows that customers trust AI referrals more than Google search results when shopping online – converting at almost three times the rate.

conversion discovery intent search

Why Chrome’s HTTPS-first policy matters for retail media

Retail Media

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10 Mar 2026

by Paul Skeldon

Chrome Google Retail Media Retail Media Networks search

Search advertising claims a quarter of media budgets and expands reach to social and video platforms

Retail Media

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2 Sep 2025

by Paul Skeldon

Retail Media Retail Media Networks search TikTok

Beyond relevance: attractiveness is key as search drives more than half of online revenues

Retail Media

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14 Mar 2025

by Paul Skeldon

Onsite Retail Media Retail Media Networks search sponsored products

Search engines drive £31.4bn in UK consumer spend in retail – making it a key retail media target

Retail Media

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5 Feb 2025

by Paul Skeldon

Google Retail Economics Retail Media Retail Media Networks search Upp.ai

Back to the future: search is only going to increase in importance

Retail Media

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4 Feb 2025

by Colin Lewis

Amazon Ads Google Retail Media Retail Media Networks search

GenAI referrals to retail sites jumps tenfold, finds Adobe

Data

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7 Nov 2024

by Katie Searles

Adobe GenAI Peak search

GenAI search engine Perplexity ushers in new era of search ads

Retail Media

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2 Sep 2024

by Colin Lewis

Perplexity’s upcoming ad platform is scheduled for launch in the fourth quarter of 2024 and in doing so it comes bang up against Google

advertising CPC CPM GenAI Google Perplexity Retail Media Retail Media Networks search search advertising

Online shoppers conducting more research before they buy, Google data shows

Customer

16 Nov 2022

by Paul Skeldon

Online shoppers are conducting more research than ever before making a purchase, with 62% using Google’s Shopping tab to compare similar products from different retailers

Customer Google Growth 2000 Research search

Searches for draught excluders and blankets heat up as shoppers look for cheap ways to stay warm

Customer

5 Oct 2022

by Paul Skeldon

As energy prices rise and the cost-of-living starts to bite, consumers are voting with their online searches, propelling browsing for draught excluders up...

cost of living Customer draught excluders Growth 2000 search winter