RetailX Australia 360° 2024 report

November 2024
Performance, consumer insights and market dynamics — a 360° view on retail, ecommerce and D2C in Australia, 2024
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What's inside
Market overview
Market dynamics: retail media
Market dynamics: sustainability
The consumer view
The consumer view: payments
The consumer view: subscriptions
The consumer view: instore
Performance: the Australia Top100
Performance: Sankey chart
Performance of the Australia Top100 retailers
Performance: Marketplaces/Catch
Company profile: Adairs
Company profile: Big W
Company profile: Chemist Warehouse
Company profile: Coles
Company profile: JB Hi-Fi
Company profile: Officeworks
Company profile: Petbarn
Partner perspective: Avalara
Report Summary

Download our second RetailX Australia 360° Report, which gathers together data on the performance of leading retailers in the country, insights into consumer behaviour and the wider market dynamics at play in Australia. The aim of the report is to offer insights both for those who already sell in the market and for businesses considering launching in Australia.

Inside the report

  • Australia: looking beyond short-term concerns – An examination of entering the Australian retail market and the need to offer a combination of value for money, great customer service and a keen understanding of local factors.
  • Market review – Australia’s ecommerce sector is mature; however how much are demographic changes and new technologies still affecting the sector?
  • Retail media: a new line of business – Retail media has become a lucrative additional revenue stream for retailers worldwide, with some Australian players offering lessons for others to learn
  • Sustainability – Regulation and consumer spending patterns mean that retailers now need to be more transparent about sustainability.
  • How Australians prefer to buy – Our ConsumerX research explores shopper behaviour and preferences in this market.
  • Installations and instalments – We explore Australian consumers’ demand for a wide array of payment types.
  • Regular as clockwork – Retail subscriptions have grown in Australia, yet market saturation, cost-of-living pressures and a return to physical shopping are all now impacting growth.
  • How customers and retailers balance instore and online shopping – ConsumerX data suggests most Australian shoppers buy both online and instore.
  • The Australian Top100 – We rank the best 100 retailers in Australia against our Performance Value Chains.
  • What services do the Australia Top100 offer customers? – RetailX research considers the delivery, returns, personalisation and sustainability services available from the Australia Top100.
  • Marketplaces – With convenience and price making marketplaces the go-to ecommerce sites in Australia, it has become a crowded and rapidly changing sector.

Company Profiles

Our analysis of Australian retail is illustrated with company profiles showcasing the approaches taken by seven retailers. Each profile assesses their performance, how they appeal to the Australian market and highlights opportunities for other retailers.

  • Adairs
  • Big W
  • Chemist Warehouse
  • Coles
  • JB Hi-Fi
  • Officeworks
  • Petbarn
Case Studies Australia 360 2024

Sample Pages

You can download the full 43 page RetailX Australia 360° 2024 report for free below, but if you need some more convincing, take at some of the sample pages from the report first

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