RetailX Sector Analyst Report: Beauty and Cosmetics 2020

The report also offers specific analysis on the Covid-19 pandemic and how brands have optimised their digital strategies as they try to keep up with consumer demand online as public access to their products was removed. We also look at the growing market of Skincare, and how companies from Asia-Pacific are looking to expand globally. The report explores the increasing sales of clean cosmetics and skincare products as an overflow from the wellness trend and as consumers’ concern for the environment increases. We also analyse the role of social media influencers to disrupt the sector. Their global reach is leading to consumers calling for product ranges to be more inclusive.

Download the report

The Sector Report is illustrated with case studies and profiles on:

• Amorepacific
• Avon
• Coty
• Estée Lauder
• Kao Corporation
• L’Occitane
• L’Oréal
• LVMH (P&C)
• Natura Cosméticos
• Revlon
• Shiseido