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CASE STUDY: L’ERA tops £140k in TikTok Live sales as livestream shopping gains momentum

17 Feb 2026

Since its launch in August 2023, family-run demi-fine jewellery brand L'ERA has nearly doubled its TikTok revenue year over year, with livestream sales contributing significantly

Ecommerce live commerce livestream TikTok

CASE STUDY From start-up to subscription star: Beauty Pie’s retail revolution

Subscriptions

7 Jan 2026

by Amanda Vlietstra

Digital-only luxury beauty brand Beauty Pie has grown from a tiny start-up in 2016 to a £964 million global powerhouse in 2026, thanks...

luxury Marketing Strategy subscriptions

CASE STUDY Purdy & Figg: How a garage startup became a £40 million cleaning business

Subscriptions

17 Dec 2025

by Amanda Vlietstra

When NHS nurse Purdy Rubin and horticulturist Charlotte Figg started making their eco-friendly, essential oil-infused cleaning product Counter Clean in Rubin’s garage...

Ecommerce Strategy and Innovation

CASE STUDY Skims: From digital darling to physical retail powerhouse

Case Studies

17 Nov 2025

by Amanda Vlietstra

When Kim Kardashian launched shapewear brand Skims in 2019, it was the archetype of a successful modern retail disruptor. It's now valued at $5 billion...

Ecommerce growth Strategy and Innovation

CASE STUDY Halfords: How a UK retailer is rewiring the customer journey

Case Studies

24 Oct 2025

by Amanda Vlietstra

Halford's latest trading update demonstrates that both cycling and motoring remain resilient amid household and economic pressures.

Ecommerce Strategy and Innovation

CASE STUDY Costco – the subscription retailer winning on value and scale

Subscriptions

22 Oct 2025

by Amanda Vlietstra

InternetRetailing takes a look at Costco's transition from warehouse retailer to omnichannel powerhouse - with subscriptions embedded into the heart of its growth strategy.

Case Study Ecommerce subscriptions