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ROAMING REPORT Loyalty is mobile’s key retail role

Mobile

Staff Writer

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

Paul Skeldon talks to BT Expedite’s COO Richard Dodd and CTO Steve Thomas about how loyalty schemes are where mobile in retail really comes into its own and how everyone should learn to do ‘the bump’


Marketing Mobile Strategy and Innovation Themes

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