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Superdry turns to advanced search to help ease customers back to its stores

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Superdry is looking to help manage its customers’ return to stores by using advanced search technology that allows them to see what is in stock before they set off to the High Street or the mall.

Working with Yext, a search experience company, the retailer is aiming to deliver official answers to inquiries about more than 500 of its stores and franchises in the United Kingdom, Ireland, Europe and United States. With Yext, Superdry is looking to provide an enhanced search experience for people seeking information about its stores, including products in stock, addresses, hours of operation, and more across 175+ search platforms like Google, Alexa, Siri, and Facebook.  

“Having closed all our stores during lockdown, we knew it was essential to make it easy for customers to return once they started reopening,” says Justin Lodge, CMO at Superdry. “We found that as lockdowns eased, we needed a simple solution that reflected the new operating hours we’d put in place. We want to make sure our customers are getting accurate up-to-date information and the Yext platform helps us do that.”

Using the technology, Superdry says it is now better able to manage and monitor online listings, reviews and individual store pages. A key focus of the relationship is that Superdry can also respond to local store reviews at scale, while also gleaning key insight from the feedback to improve the in-store experience.

Jon Buss, Yext’s Managing Director, EMEA, says: “The retail industry is wisely investing in strategic digital tools to help them maintain business continuity. At Yext we believe the critical first step in navigating these challenging times is delivering an exceptional customer experience online. And that starts with ensuring your information is up-to-date and that you can answer customer questions swiftly and accurately. Superdry is laser-focused on serving their customers, and we’re honoured to work with such an iconic brand.”

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