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Ethical Commerce Alliance formed to build consumer trust in ecommerce data privacy

Marketing
by Paul Skeldon
Say hello to the Ethical Commerce Alliance, an independent, open space for education and knowledge sharing about privacy and data protection
Data ECA Ethical Commerce Alliance Growth 2000 Industry Marketing privacy
Consumers pessimistic about spending

80% of consumers worry about how their personal data is mined and used, with little understanding of what they consent to

Marketing
by Paul Skeldon
Research highlights how consumer awareness of online privacy has grown – a trend ecommerce retailers need to embrace if they’re to adapt to new consumer...
Data Growth 2000 Marketing personal data privacy
Music Magpie: already benefitting from personalised privacy

AI-powered ethical search aims to offer ‘private personalisation’, MusicMagpie already sees results

Technology
by Paul Skeldon
AI provides privacy first personalisation and 1:1 recommendations for retailers, with Massimo Dutti and Music Magpie already using the technology as part of their...
Data Massimo Dutti Musicmagpie personalisation privacy Technology
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