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Asda to use AR based spooky treasure hunt at Holloween to drive app downloads and engagement

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Asda is to use augmented reality to transform 406 of its stores into a Big Shop of Horrors to mark Halloween on Saturday 26 October. Shoppers will be greeted by Sir Spook and his colleagues as they are guided round stores on a free haunted hunt in a move designed to encourage more people to download the retailers app and to engage with the brand.

After the success of the UK’s first-ever Augmented Reality Easter Egg Hunt earlier this year, Asda is again working with AR specialist Zappar to create the Halloween event, allowing customers to play games along the way and take home a Halloween prize.

By downloading the free Asda app onto a smartphone or tablet and zapping the trapdoor in the store foyer, Sir Spook will begin the haunted hunt. Shoppers will have a virtual shopping list that they will need to fulfill by solving his riddles and finding the other trapdoors around the store. Once completed, the successful hunters will receive a free gift to take home.

Freaked out shoppers will meet Sir Spook’s colleagues on the journey, have the opportunity to pose for photos with Sir Spook, and take home a Sir Spook mask. Asda staff will be on hand to help those without a smartphone and a special zappable edition of the Asda magazine will be available for those that cannot make it to a store.

This exclusive experience is free and customers should download the Asda app in advance to get ready for the hunt and for their chance to win £100.

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