Co-op has partnered with Snappy Shopper for a local store-to-door trial in Northern Ireland, further expanding access to the convenience retailer’s quick online home delivery of groceries.
The trial, launched from Co-op’s Shankill Road, Belfast, and now extended to the convenience retailer’s store in Kings Road, Gilnahirk, forms part of Co-op’s approach to grow its online offer. Orders are picked fresh in its local stores and delivered quickly in the community.
George Hayworth, head of online development, Co-op, said: “Working with Snappy Shopper fits with our quick and convenient approach to ecommerce – a model which sees products picked fresh in the local store, so the high street store benefits from increased online demand.
“We continually look for new ways to expand and grow our online offer, and are pleased to launch a trial with Snappy Shopper to provide increased customer choice and access to our products -serving our member-owners and customers close to our stores with what they want and need, when and where they need it.”
Deliveries during the trial with Snappy Shopper are priced at 99p, with orders delivered to homes and workplaces within approximately a 2.5 mile radius of the stores in as little as under 60 minutes.
Mike Callachan, CEO, Snappy Shopper, added: “Expanding into Northern Ireland with Co-op marks the next step in our q-commerce strategy – supporting retailers to drive sales with our seamless technology, and helping consumers with convenient access to groceries. Working with retailers such as Co-op provides shoppers with even more choice when it comes to home delivery solutions.”
This latest partnership is part of Co-op’s wider ecommerce growth plans. The convenience retailer has previously team up with Amazon; Deliveroo; Just Eat; Uber Eats and Starship Technologies for autonomous robot deliveries.
Furthermore at the end of January, Co-op announced a new Media Network Group to enable brands to have advanced opportunities to connect their goods and services to interested Co-op shoppers in offsite digital media channels.
Co-op’s, head of loyalty, rewards and retail media, Dean Harris was one of the first speakers announced for RetailX’s brand new event dedicated to retail media networks. MediaX, which will be held on 11 June 2024 at the Cavendish Conference Centre, London will also feature presentations and panels from Superdrug, ITV, Asos, Deliveroo and many more.
