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EDITORIAL Is the online shift here to stay?

23 Jul 2021by Chloe Rigby

GUEST COMMENT Why are Retailers Shifting to the Showroom Model?

23 Jul 2021by Brian Skewes

GUEST COMMENT Getting cross-border ecommerce fulfilment right

22 Jul 2021by Ken Fleming

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Marketing

Insight into retailer's performance, on key marketing channels such as social media, email and mobile.

Online stores that used text messages to chat directly with customers see retention grow by as much as 25%

22 Jul 2021by Paul Skeldon

Brands that use text messages to speak to their customers build better relationships and improve retention, with average lifetime value (LTV) rising by as much as 25% when SMS is used for two-way ...

Social influencers have led to the rise in fast fashion, with 30% of shoppers using Instagram for inspiration

How Primark marries digital engagement with store-only selling

CASE STUDY IKEA: friction and the customer experience

CASE STUDY John Lewis: customer-centric delivery

CASE STUDY Holland & Barrett: focusing on talking to customers

Sainsbury’s launch of Wasabi Home Bento meals also heralds launch of smart packaging in the store

60% of global shoppers favour an Amazon Go-like experience, study finds

Debenhams: pressing on with social shopping strategy despite falling sales and profits

Half of consumers prefer a mix of AI and human shopping interaction, but just 10% of companies are willing to implement it: study (updated)

GUEST COMMENT Satisfying the entitled consumer in today’s digitally disrupted retail space

Latest Marketing News

Airports around the world now offer information and drive travellers to shopping deals with WhatsApp

19 May 2021

VoucherCodes’ NHS page reports £5.6m in retail sales during first year

12 May 2021

Sports related spending to soar this summer, says eBay – but retailers need to target both live audiences and stay-at-home fans

12 May 2021

As shoppers interact with brands on 20 different channels, marketers struggle to keep up, study finds

05 May 2021

A quarter of online shoppers use guest accounts over data privacy fears

04 May 2021

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