Marketing

My Preferences

My Account

View all research reports

Operations and Logistics

Strategy and Innovation

Advertising opportunities

Advertising opportunities

retailTRUST

Video Channel

Luxury Sector Report 2021 in discussion - Webinar

Video Channel

"RetailX and Watchshop" - Post-Peak, Post-Brexit, Post-Pandemic? - Webinar

Industry

Downloadable Directory

EDITORIAL Can the new UKDBA save retail from the march of social commerce?

25 Feb 2021by Paul Skeldon

EDITORIAL UK stores to stay closed until (at least) April 12: retailers respond – and continue to innovate online

23 Feb 2021by Chloe Rigby

GUEST COMMENT Five ways fashion brands can bring the online experience to life

19 Feb 2021by Nick Burdett

RetailX Sector Reports

RetailX Country Reports

Spain Top100

RXED Top500

Sustainable Ecommerce

View all research reports

RXUK Top500 Report 2021

The RetailX UK Top500 2021

Operations & Logistics

Strategy & Innovation

IKEA UK reports strong sales performance in fy20, accelerating plans to become more affordable, accessible and sustainable

Mobile

eBay invests in small businesses that support disadvantaged communities

You are in: > Home > Themes > Marketing

Marketing

Insight into retailer's performance, on key marketing channels such as social media, email and mobile.

TikTok user spending up by nearly 400% in January 2021 to $128m as it becomes the social site of choice

24 Feb 2021by Paul Skeldon

Despite having a bleak outlook in 2020, with Donald Trump effectively banning it, social media site TikTok ended the year on a high note and has embarked on an upward trajectory in 2021 as it become ...

View More Articles

Comments

Retail experts share their observations and opinions

GUEST COMMENT Five ways fashion brands can bring the online experience to life

19 Feb 2021by Nick Burdett

GUEST COMMENT The Covid fulfilment dilemma - delivering ecommerce

19 Feb 2021by James Hyde

GUEST COMMENT What retail can learn from consumer electronics for lockdown 3.0

18 Feb 2021by Chris Cooper

GUEST COMMENT: Covid has hit Fashion like a meteor - five ecommerce survival strategies for 2021

16 Feb 2021by Nick Shaw

GUEST COMMENT: Rethinking retail fulfilment – the key to navigating a post-Brexit supply chain

12 Feb 2021by Christophe Pecoraro

GUEST COMMENT: The payment trends shaping 2021

11 Feb 2021by Myles Dawson

GUEST COMMENT: Seeing is believing when it comes to trust on marketplaces

09 Feb 2021by Liam Chennells

GUEST COMMENT: How Retail Should Respond When Everyone is a Digital Shopper

05 Feb 2021by Peter Lorant

GUEST COMMENT Balancing convenience and sustainability in retail supply chains

04 Feb 2021by Will Shepherd

GUEST COMMENT Think fast: How to accelerate ecommerce growth

02 Feb 2021by Hamza Khan

GUEST COMMENT Are you ready for carbon neutral delivery in 2021?

29 Jan 2021by Simon Batt

GUEST COMMENT How retailers can deliver a consistent global customer experience

28 Jan 2021by Barley Laing

View All Comments

Frontline

Feedback from the frontline of multichannel retail

View More Frontline

Social influencers have led to the rise in fast fashion, with 30% of shoppers using Instagram for inspiration

CASE STUDY IKEA: friction and the customer experience

CASE STUDY John Lewis: customer-centric delivery

How Primark marries digital engagement with store-only selling

60% of global shoppers favour an Amazon Go-like experience, study finds

Debenhams: pressing on with social shopping strategy despite falling sales and profits

CASE STUDY Holland & Barrett: focusing on talking to customers

Sainsbury’s launch of Wasabi Home Bento meals also heralds launch of smart packaging in the store

Half of consumers prefer a mix of AI and human shopping interaction, but just 10% of companies are willing to implement it: study (updated)

GUEST COMMENT Satisfying the entitled consumer in today’s digitally disrupted retail space

COVID-19

RetailX Coronavirus Consumer Confidence Tracker - 25th March

RetailX Coronavirus Consumer Confidence Tracker - 11th March

Latest Marketing News

WhatsApp adds ‘Buy’ button to chat turning comms into commerce

27 Oct 2020

Amazon launches US app to pay consumers for data on other retailers

21 Oct 2020

GUEST COMMENT How to use emotion-infused loyalty to drive growth

17 Sep 2020

GUEST COMMENT Successful customer engagement is giving the people what they want – but what do they want?

10 Sep 2020

New products, new distribution centre and new marketing push: how Waitrose plans to win back Ocado customers

19 Aug 2020

View More Articles

Whitepapers

Delivering on the promise of next-generation and real-time personalisation

How you can be a long-term marketer in a short-term performance world

Permission and the relationship economy

Featured In Print

Recent articles relating to the InternetRetailing Magazine

Delivery News - September 2019

01 Oct 2019

109

Standing out by popping up on the high street

30 Sep 2019

318

Customer insights play a major role in subscription box growth

30 Sep 2019

862

Cashing in on banking changes

30 Sep 2019

157

Planning for Black Friday 2019

30 Sep 2019

249

InternetRetailing Conference 2019

30 Sep 2019

150

Insight around the world - September 2019

30 Sep 2019

Mobile News - September 2019

27 Sep 2019

139

Become a Member

Create your own public-facing profile

Gain access to all Top500 research

Personalise your experience on IR.net

We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

About Internet Retailing

Advertise on Internet Retailing

Terms and Conditions

Comments

Frontline

Most Viewed

Latest Marketing News

Featured In Print

Become a Member

Latest Tweet