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Pentland Brands becomes first-ever sponsor of TNT Sports

Marketing
by Katie Searles
Pentland social Sponsorship sports TV

Tesco works to boost “social media approach” with dedicated agency

Digital
by Katie Searles
social Tesco

INTERVIEW SharkNinja “everything we do has consumers at the centre”

Interview
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by Katie Searles
consumers SharkNinja social

Social shopping defined 2024, says John Lewis

Data
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by Katie Searles
2024 John Lewis social trends

Retailers double down on social media to reach new customers, new study finds

Digital
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by Katie Searles
American Express digital social TikTok

COMPANY PROFILE Birkenstock

Company Profile
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by Katie Searles
Ecommerce Marketing social

CASE STUDY How to scale a fashion brand using cost-effective influencer marketing

Growth 2000
by Paul Skeldon
How can you pep up your influencer marketing without breaking the bank – and get a 15:1 ROI? We show you how
fashion Growth 2000 Limited Marketing social
meta facebook instagram

Time spent online falls to pre-pandemic levels, while social media use grows

Customer
by Paul Skeldon
Consumers have cut daily internet use by 20 minutes over the past 12 months, while time spent on social has increased 40 minutes per day
Customer Growth 2000 International internet use social
YouTube: a new force in V-commerce? (Image: Shutterstock)

Retailers can integrate stores with YouTube as Shopify partnership goes live

Marketing
by Paul Skeldon
YouTube and Shopify launch YouTube Shopping on Shopify, giving merchants and creators a powerful new way to connect to consumers
Growth 2000 Marketing shopify social Social Commerce Video Videocommerce YouTube
TikTok: the new place to shop?

TikTok leads the way as smaller retailers triple social media spend across pandemic

Marketing
by Paul Skeldon
SMEs have almost tripled their social media ad spending since the start of the pandemic, although only 30% spend on social media at all
advertising Facebook Growth 2000 instagram LinkedIn LinkedIn Advertising Marketing Meta social Social Commerce TikTok Twitter
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