Subscribe

TikTok

CASE STUDY: L’ERA tops £140k in TikTok Live sales as livestream shopping gains momentum

Selling
[scorg_shortcode id="57943"]
17 Feb 2026
by Amanda Vlietstra
Since its launch in August 2023, family-run demi-fine jewellery brand L'ERA has nearly doubled its TikTok revenue year over year, with livestream sales contributing significantly
Ecommerce live commerce livestream TikTok

OPINION “TikTok made me do it”: how social marketplaces are changing returns

Selling
[scorg_shortcode id="57943"]
24 Dec 2025
by Al Gerrie
Al Gerrie, CEO of ZigZag, examines the impact of social marketplaces on returns - and how this is changing as 'haul culture' takes root.
Ecommerce returns social media TikTok
TikTok: the new place to shop?

Instacart runs first end-to-end retail media solution on TikTok

Retail Media
[scorg_shortcode id="57943"]
9 Oct 2025
by Paul Skeldon
Instacart Retail Media Retail Media Networks TikTok

Search advertising claims a quarter of media budgets and expands reach to social and video platforms

Retail Media
[scorg_shortcode id="57943"]
2 Sep 2025
by Paul Skeldon
Retail Media Retail Media Networks search TikTok

TikTokification PART 2 – what retail media can learn from the new rules of content and commerce

Retail Media
[scorg_shortcode id="57943"]
29 Jul 2025
by Colin Lewis
Retail Media Retail Media Networks TikTok

TikTokification: what retail media can learn from the new rules of content and commerce

Retail Media
[scorg_shortcode id="57943"]
8 Jul 2025
by Colin Lewis
offsite Retail Media Retail Media Networks TikTok

TikTok restores US services; how the social platform became a marketplace

Marketplaces
[scorg_shortcode id="57943"]
20 Jan 2025
by Katie Searles
beauty Marketplaces TikTok

UK fashion shoppers relying heavily on social media

Channels
[scorg_shortcode id="57943"]
21 Nov 2024
by Katie Searles
Social Commerce TikTok UK Fashion

Revolution Beauty targets Top 5 mass status with return to profitability

Performance
[scorg_shortcode id="57943"]
26 Jun 2024
by Katie Searles
beauty Performance Revolution Beauty TikTok

Retailers double down on social media to reach new customers, new study finds

Digital
[scorg_shortcode id="57943"]
6 Jun 2024
by Katie Searles
American Express digital social TikTok
View More Articles

Most Recent

AdobeStock_397989370_Editorial_Use_Only (1)
Next posts stellar year—but warns Middle East conflict could push up prices
Nutrition 3 (1)
Record second half sees THG return to growth and strengthen FY26 guidance
AdobeStock_923533635 (1)
Riding the rocketship: creating a retail media mindset
AdobeStock_1783652349 (1)
OpenAI retreats from Instant Checkout – signalling a major reset in AI commerce