For the past decade RetailX has published industry-leading research and ranking reports, including the UK Top500, Europe Top1000 and Global Elite, and will now host the data and charts that fuel these reports on a dedicated platform.
RetailX Intelligence, which pre-launches later this month, will combine retailer performance data with consumer surveys – featuring 10,000 consumers across 20 countries – to enable retailers to have this detailed information “under their thumbs”.
Rob Prevett, managing director at RetailX Intelligence, explains that this platform is designed to make this data “more accessible, to really put it in the hands of users when they need it”.
If a retailer has a board meeting coming up, they can not only check their own performance but also that of their competitors.
“You can go onto the platform, search out that retailer, compare them with yourselves, instantly download that chart and drop it in your deck in about five clicks,” explains Prevett.
“It’s about that quick response, and having data to back it up.”
The benchmarking facility of the platform will enable retailers to look, and compare, their financials, delivery and returns ratings, as well as web traffic on an illustrative dashboard. In future, this will include sustainability metrics, and social media performance.
Furthermore, ConsumerX survey results – conducted in 12 languages – will enable retailers to “slice and dice” the data by income brackets, country and generation, “to really start to get to the nitty gritty of what consumers want”.
As all charts and graphs are downloadable, embeddable and can even be collated in a saved list on the platform, retailers can have this data at their fingertips and harness it for decision making purposes.
“We recognise the way the world is changing and the increased importance of data,” notes Prevett.
“We’ve got all of this great data and it deserves a bigger audience. We’ve put an awful lot of time and effort into this research over the past 10 years, and it’s about really giving it more of a life.”
Prevett stresses that RetailX Intelligence is not designed to match Gartner or Euromonitor. The aim is not to become a research powerhouse but instead provide “foundational insights that give an idea of the trends” with only a few simple clicks.
This new tool will be opened up to users to allow the team to understand what the industry wants from such a system.
“We’ve got ideas about the direction of the platform [introducing GenAI functionality], but ultimately this is built for the users. They give us feedback on what they want – then we will build it,” adds Prevett.
There is currently an early access waitlist, with the platform opening to the first cohort in late October. This can be signed up for here. Those who do will benefit from early access, discounted pricing, and a whole load of other perks.
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