As social and video commerce continue their rapid ascendency in a locked down world, Instagram has added a Shop tab to its home screen , making it easier for users to buy the things they find in the videos and images posted on the site. The social network is also enhancing its Reels feature to aid discovery.
One in five UK shoppers has been ‘Squad Shopping’ - using video calls or screen sharing technology to shop online with friends and family – during the pandemic, as consumers find new ways to do things together without coming into contact.
Shopping has become harder for disabled people both online and in-store during the Covid-19 pandemic, new research has found. Now retailers are now being urged to act in order to make websites and apps easier to use by people who are often looking to buy the essentials
WhatsApp is entering the ecommerce race, adding a shopping button so that users engaging with brands and retailers can buy directly from their chat feed as part of an upgrade that has added a raft of new services for businesses.
G-Star is aiming to bring together the best of the online and in-store shopping experience for its customers using Apple’s App Clip technology in its shops along with the Highstreet Mobile shopping app platform.