The Very Group – newly renamed from Shop Direct – has reported a boost to retail sales in the run up to Christmas. The retailer highlighted the part that offering a personalised customer experience played a part in delivering higher sales at very.co.uk
The world’s leading (only?) Mexican-inspired quick service restaurant (QSR) Taco Bell is aiming to personalise its app user experience based on location, past dining history, weather and pricing as the eating out sector ups its game.
Poor attempts at personalisation are having an adverse impact on customer experience – and 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive