Wayfair, one of the world’s largest online destinations for home and furniture is adding flexible payments for shoppers online at the retailer’s Wayfair.co.uk, and Wayfair.de sites.
Joining Klarna’s growing partner list, Wayfair customers across the UK now have the freedom to control how and when they pay for their purchases – from furniture, decor or lighting – with Klarna’s flexible payments options Pay later and Pay in 3. Shoppers in the UK can pay up to 30 days after delivery for their purchases or in three equal instalments, with no interest or fees, ever.
Bernie Miles, Head of Engineering at Wayfair Europe explains the move: “Adopting a flexible approach to payments is just one of the many ways we are delivering an exceptional experience and making it easier for our customers to shop online for their home. Our existing partnership with Klarna for Wayfair.de has added so much convenience and accessibility for our shoppers, so we are delighted to bring its flexible payments offering to Wayfair.co.uk. When it comes to building the best platform in shopping online for home, Klarna is one of our valued partners. We’re excited to continue expanding this partnership and build on our continued success in Europe.”
Klarna’s unique offering of payment services provides a frictionless shopping experience for consumers, making buying for the home easier and more enjoyable than ever. This extension to Wayfair’s UK market demonstrates Wayfair and Klarna’s strong collaboration and proves that flexible financing is a powerful tool for retailers.
Luke Griffiths, General Manager at Klarna UK, says of the partnership: “Seamless isn’t just for soft furnishings, it’s how our payments experience is designed to work for consumers and retailers. We know that 50,000 new Klarna customers are choosing ‘Pay later’ at checkout each week, while 70% of Klarna customers make repeat transactions throughout the year. By partnering with Wayfair, we’re able to create an experience that heightens customer loyalty, helping them continue their impressive global growth and demonstrating the wider value of our payment products to retailers across all markets.”
