Frontline

Black Friday

GUEST COMMENT Boxing Day boxes clever: are retailers missing the bigger Q4 sales opportunity?

Opinion
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2 Nov 2026
by Andy Squire
Andy Squire, regional lead at Brave Ads, looks at why retailers concentrating their firepower on Black Friday could be overlooking some of the most valuable...
Black Friday Boxing Day Marketing Peak sales

Early spending and creative refreshes key to Black Friday advertising success, says Lebesgue

Peak
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29 Oct 2026
by Amanda Vlietstra
Brands can offset rising peak-season advertising costs through earlier campaign planning, stronger creative execution and closer channel alignment.
Black Friday Marketing Peak Retail Media

Online retailers not ready for Black Friday, expert warns

Peak
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27 Oct 2026
by Amanda Vlietstra
Online retailers could miss out on sales this Black Friday if they’re not optimised for AI, an ecommerce expert has warned.
AI Black Friday GEO Peak

Online retail sales volumes fell in September as retailers brace for a muted Black Friday

Industry
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23 Oct 2026
by Amanda Vlietstra
Retail sales volumes declined 0.4% in September, but grew by 0.7% for Q3 2026, according to the latest data from the Office of National Statistics (ONS).
Black Friday Data Golden Quarter ONS Retail Sales Volumes

Retailers urged to rethink holiday media spend as shoppers start buying earlier

Peak
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20 Oct 2026
by Amanda Vlietstra
Retailers and brands may be missing out on sales by concentrating holiday advertising around Black Friday and Cyber Monday, research suggests.
Black Friday Customer Halloween Peak Retail Media

GUEST COMMENT This year should mark the end of Black Friday as we know it

Guest Comment
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16 Oct 2026
by Thomas Hill
Thomas Hill, former Asda pricing lead and co-founder of HyperFinity, explains why the shopping event needs to change to reward loyal rather than single shoppers.
Black Friday loyalty Peak

November retail card spend falls year-on-year despite Black Friday boost

News
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9 Dec 2025
by Amanda Vlietstra
Despite Black Friday being the busiest shopping day of 2025, UK retail spending in November fell -1.1% year-on-year, marking the sharpest decline...
BFCM Black Friday Ecommerce Industry

BFCM 2025: Advertisers go big on video and front-loaded budgets as spend surges

Retail Media
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8 Dec 2025
by Amanda Vlietstra
Black Friday and Cyber Monday are always a major test for retail media, and this year, advertisers didn’t hold back.
BFCM Black Friday Christm Retail Media

Black Friday footfall rebounds as online sales surge

Peak
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1 Dec 2025
by Amanda Vlietstra
Reports show that while early BFCM trading lagged behind last year, shopper numbers picked up through Saturday and Sunday.
BFCM Black Friday

Brits spend nearly £2,000 a year online, study finds

At the buy button
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10 Nov 2025
by Amanda Vlietstra
With Black Friday weekend nearly upon us, a new study has found that British consumers are the second-most enthusiastic online shoppers in the world.
BFCM Black Friday Mobile
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GUEST COMMENT Boxing Day boxes clever: are retailers missing the bigger Q4 sales opportunity?
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