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Retail Media News

GenAI search engine Perplexity ushers in new era of search ads

Retail Media
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by Colin Lewis
Perplexity’s upcoming ad platform is scheduled for launch in the fourth quarter of 2024 and in doing so it comes bang up against Google
advertising CPC CPM GenAI Google Perplexity Retail Media Retail Media Networks search search advertising

Morrisons Media Group launches sampling in stores

Retail Media
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by Katie Searles
MMG Morrisons Retail Media SMG

Amazon introduces sponsored TV in multiple countries

Retail Media
[scorg_shortcode id="57943"]
by Colin Lewis
Amazon Amazon Prime Video Retail Media Networks TV

John Lewis launches new retail media capabilities

Retail Media
[scorg_shortcode id="57943"]
by Katie Searles
John Lewis Retail Media
In-store screens are what shoppers want (Image: Argos)

OPINION The state of retail media mid-2024: five challenges

Retail Media
[scorg_shortcode id="57943"]
by Colin Lewis
Colin Lewis takes a look at where retail media is mid-2024 and how it needs to rise to five challenges to reach its true potential
Retail Media Retail Media Networks

Gopuff latest food delivery firm to launch retail media network: would you like AI with that?

Retail Media
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by Paul Skeldon
Gopuff joins growing list of food delivers using their data to enhance brand reach and customer service, this time with some cool AI tools
AI Gopuff Retail Media Retail Media Networks
Google:Cookies still there

Google does u-turn on cookies: where does this leave retail media?

Retail Media
[scorg_shortcode id="57943"]
by Paul Skeldon
Google is dropping its plans to eliminate cookies from its Chrome browser. Do we have to rethink marketing and retail media?
cookies Google Privacy sandbox Retail Media

OPINION Microsoft and Criteo: what does its partnership agreement mean?

Retail Media
[scorg_shortcode id="57943"]
by Colin Lewis
The most compelling media announcement in recent weeks has been the partnership between Microsoft and Criteo. Colin Lewis offers his take
Criteo Microsoft Retail Media Retail Media Networks retail media news

Linking adverts to first party customer data is “holy grail” of Retail Media, Asos tells new podcast

Retail Media
[scorg_shortcode id="57943"]
by Katie Searles
Asos Retail Media SMG
Shopping in-store is part of omni-channel

Retail media ad margins: how attractive are they to CFOs and investors?

Retail Media
[scorg_shortcode id="57943"]
by Colin Lewis
Retail Media Retail Media Networks retail media news
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