virtual reality

Virtual reality headsets make it into ONS 2025 “basket of goods and services” 

Digital

18 Mar 2025

by Katie Searles

Basket Data ONS virtual reality

E.l.f loyalty customers given access to 3D virtual experience lounge

Technology

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9 Dec 2024

by Katie Searles

beauty e.l.f loyalty virtual reality

Co-op, Morrisons, Sainsbury’s and Tesco to use virtual reality to test new environmental labelling

Sustainability

30 May 2022

by Chloe Rigby

Leading supermarkets are using virtual reality (VR) to trial environmental labels as the food industry moves towards developing a harmonised scheme

environmental labelling groceries IGD virtual reality

EDITORIAL Imperfect goods, sustainable business and taxing retail

Editorial

21 Apr 2022

by Paul Skeldon

eBay launches imperfect subsite as research shows that sustainability is good for business – but could taxing online retail be a step to far... and what...

eBay Metaverse Mobile Sustainability virtual reality

Metaverse drives record level of investment in VR tech companies as retail gets on board

Technology

12 Jan 2022

by Paul Skeldon

The prospect of selling in the metaverse – that 3D network of virtual worlds focussed on social interaction, like Tron but with shops – has seen a...

Boohoo Gucci Metaverse Ralph Lauren Strategy & Innovation Strategy and Innovation Technology virtual reality VR

Most UK shoppers would use innovations from ‘smile to pay’ to VR browsing to stay safe post-Covid: study

Location

27 Aug 2021

by Chloe Rigby

71% would be open to browsing stores virtually through a VR (virtual reality) headset, found business transformation agency Valtech

3D printing browsing smile to pay Valtech virtual reality VR

John Lewis shoppers will soon use virtual reality to visualise its products in their homes; John Lewis Partnership names Sharon White as new chairman

Strategy and Innovation

6 Jun 2019

by Chloe Rigby

John Lewis is bringing virtual reality into its stores, using the technology to enable shoppers to see how furniture might look like in their homes...

AR augmented reality John Lewis virtual reality VR