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Marketing

data mobile commerce

Consumers want targeted ads and tailored experiences, but poor data management and privacy worries holds marketers back

Retail Media
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by Paul Skeldon
Data Google Marketing Retail Media Retail Media Networks
GUEST COMMENT Why advertisers need to address how different teams collaborate to insure success

GUEST COMMENT Why advertisers need to address how different teams collaborate to ensure success

Retail Media
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by Paul Skeldon
advertising Commentary Gain Theory Marketing Retail Media retail media neworks

… and the retail media announcements at Cannes Lions that you need to see

Retail Media
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by Colin Lewis
The Cannes Lions marketing festival saw some high profile retail media announcements and, says Colin Lewis, the direction of travel is clear
Cannes Lions Marketing Retail Media Retail Media Networks

“We’re a gym brand” stresses Gymshark in new campaign

Merchandising
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by Katie Searles
Ecommerce Gymshark Marketing

DIGITALX Full-funnel future

Digital
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by Katie Searles
Apple digital Marketing

Retailers joke around on April Fools

Marketing
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by Katie Searles
Customer Marketing

SPEAKER Q&A Look Fabulous Forever is building trust through full funnel marketing

Digital
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by Katie Searles
digital interview Look Fabulous Forever Marketing

VIDEO Interflora targets younger audience with new campaign

Channels
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by Katie Searles
Amazon Prime campaigns Interflora Marketing

COMPANY PROFILE Birkenstock

Company Profile
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by Katie Searles
Ecommerce Marketing social

Half of connected TV users want option to buy advertised products, research finds

Channels
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by Katie Searles
advertising Marketing Technology
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