Marketing

GUEST POST: Why ROAS is lying to your agency

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22 Jun 2026

Juliette Potuznik, VP sales at AI-powered marketing intelligence platform Billy Grace, explains why ROAS is the number everyone trusts - but shouldn't.

Ecommerce Marketing ROAS

Water break moments: How Gen Z’s second screen is rewriting World Cup retail

Marketing

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12 Jun 2026

by Amanda Vlietstra

Retailers looking to maximise the Gen Z sales opportunities offered by the FIFA World Cup should look to the tournament’s 22nd-minute water breaks...

attention FIFA Marketing world cup

SubscriptionX returns next week: where recurring revenue strategies get real

Events

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10 Jun 2026

by Amanda Vlietstra

As subscription commerce matures, the conversation is shifting - and SubscriptionX is where that shift takes shape.

Ecommerce Marketing subscriptions

GUEST POST: Why membership is becoming retail’s most valuable customer model

Subscriptions

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8 Jun 2026

by Gordon Glenister

Gordon Glenister, CEO Membership World, explores the evolution of membership from simple loyalty schemes and discount mechanisms.

loyalty Marketing Membership subscriptions

Shoezone steps onto TikTok Shop as it builds its social commerce push

Marketplaces

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26 May 2026

by Amanda Vlietstra

Online and in-store footwear retailer Shoezone has launched its first social shopping channel on TikTok Shop.

Ecommerce growth Marketing Marketplaces TikTok Shop

Sainsbury’s links Nectar to Merlin attractions as loyalty moves beyond grocery rewards

At the buy button

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14 May 2026

by Amanda Vlietstra

Sainsbury’s is extending its Nectar proposition into leisure and entertainment through a new partnership with Merlin Entertainments.

Data Grocery Marketing

The great continental divide of retail media

Retail Media

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6 May 2026

by Colin Lewis

Colin Lewis explores the distinctions between the US, UK and European retail media markets - and explains why difference isn't a bad thing.

Ecommerce Europe Marketing USA

OPINION: The attention trap – why brands keep losing at big sporting moments

Marketing

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30 Apr 2026

by Elizabeth Maxson

Elizabeth Maxson, chief marketing officer at Contentful, explores the ways retailers can successfully leverage major sporting events – and how they risk missing out.

FIFA Marketing Wimbledon world cup

Braze steps up its AI ambitions

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24 Apr 2026

by Amanda Vlietstra

Braze has announced a series of major updates to its AI offerings, strengthening its position as a leading customer engagement platform for B2C brands.

AI Marketing