Elizabeth Maxson, chief marketing officer at Contentful, explores the ways retailers can successfully leverage major sporting events – and how they risk missing out.
Braze has announced a series of major updates to its AI offerings, strengthening its position as a leading customer engagement platform for B2C brands.
The Advertising Standards Authority (ASA) decision to ban ads from Lidl and Iceland shows retailers that the UK’s restrictions on advertising foods high in...
New analysis of nearly 70 million email marketing messages suggests UK consumers are engaging far more selectively with digital content - but converting at significantly higher...
Beyond the Basics, InternetRetailing’s new bluepaper in association with imagino, digs into why the customer engagement gap is growing — and what leading retailers are...
As Tesco opens up Clubcard access to under-18s, Nick Rudd, director of strategy and consulting at MSQ DX, examines how loyalty programmes are targeting...
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
