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GUEST COMMENT TikTok – should retailers and brands be prepared or scared?
26 Feb 2020by Kate Maszluch
Themes Gateway
The latest news, opinion, research and videos from the different industry themes across the site.
Marketing
Insight into retailer's performance, on key marketing channels such as social media, email and mobile.
Product
Insight into retailers' products, the way they are developed, bought and merchandised in store and online to ensure growth and profitability.
Mobile
Insight and analysis into mobile commerce that has become an inevitable part of retailers' multichannel strategy.
Selling
Insight into retailers' cross-channel selling techniques including personalisation, promotional offers that increase a conversion rate.
Peak
Analysis into the spikes of activity brought on by peak shopping periods, delivering a better understanding of how to shape offers and develop an infrastructure to drive value from a tipping point in trading.
Strategy and Innovation
Focuses on how retailers' can stand out from the competition in an ever-changing multichannel retail market.
Industry
Focus on the retail industry and the upcoming trends that will change the shape of the industry.
Operations and Logistics
Examines the area that holds a winning formula when it comes to delivery, collection and returns.
Marketplaces
Insight into a growth of marketplaces and their place in retailers' international expansion plans, with a focus on global juggernauts including Amazon and eBay.
Technology
Focuses on the emerging technologies that are set to transform the way retailers use data to create more personalised experiences. With an in-depth analysis on cloud platforms, artificial Intelligence and virtual reality.
Customer
Insight into creating and retaining customer loyalty, improving shopping experience and services by tracking an evolving consumerism behaviour.
International
Focuses on a vast array of retailers' that have expanded recently, showcasing their international strategies and where their next priorities lay.
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