Two thirds of UK shoppers agree that promotion, price, or discount have an effect on their purchasing decisions, while almost half (41%) of UK shoppers demonstrate a shift towards conscious consumerism basing purchasing decisions on brands they closely identify with
With fast fashion under microscope for its environment impact and kids wanting to be more sustainable, the second-hand apparel market is growing – at a miraculous 21-times faster than the primary market
Despite many British shoppers having never heard of Singles’ Day, the shopping event – taking place this year on 11th November – is predicted to see almost £1.3bn in UK sales alone, according to a new report
One way to get people back into the High Street is to sing to them, a siren’s call if you will. That is what Visa is attempting to do with its Christmas 2019 campaign, which features real independent shopkeepers singing Queen’s Somebody to Love.
Timing is everything. Retail – like all UK industries – is craving some clarity on Brexit, but calling a general election bang in the middle of peak is not what everyone was looking for. In fact, the timing probably couldn’t be worse.
This Christmas season, US shoppers will spend $14 billion more on their smartphones compared to last year – accounting for 36% of all online sales – accounting for 57% of all visits, Adobe is predicting.
As peak approaches, it is better to retarget last year’s shoppers as a priority, with research showing that, while the average conversion rate for all returning customers is about 2%, retained customers from the previous holiday season converted at 4.2%.