Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering – but they are doing in on mobiles, as access to and ownership of VR headsets is declining year-on-year from 12% in 2018 to 9% last year.
New study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches
Research conducted by YouGov for parcel locker provider InPost, reveals that 45 to 54-year olds are the most prolific online shoppers, confounding popular opinion that millennials dominate internet purchasing. And they aren’t that bothered about instant delivery... time for a rethink?
Once-mighty homewares seller Homebase is seeking to make a comeback in as a lean and potent cross channel retailer with the help of state-of-the art cloud-based marketing intelligence amid company-wide restructuring.
As expected, consumers were in love with their mobiles this Valentine’s Day as m-commerce proved itself to be this year’s biggest source of sales – with more than 3 million mobile searches in the week leading up to the big day.