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40% of UK consumers use AR and VR on phones to view products pre-purchase – opening up new marketing options, says DMA

40% of UK consumers use AR and VR on phones to view products pre-purchase – opening up new marketing options, says DMA

19 Feb 2020by Paul Skeldon
Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering – but they are doing in on mobiles, as access to and ownership of VR headsets is declining year-on-year from 12% in 2018 to 9% last year.
MarketingMobileStrategy and InnovationTechnology
Amazon and YouTube beats Currys and Argos to gain biggest share of Google’s page one searches for consumer electronics

Amazon and YouTube beats Currys and Argos to gain biggest share of Google’s page one searches for consumer electronics

19 Feb 2020by Paul Skeldon
New study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches
Consumer electronicsIndustryMarketingMobile
Older Gen X shoppers driving explosion in online orders – and they don’t need fast delivery, says study

Older Gen X shoppers driving explosion in online orders – and they don’t need fast delivery, says study

19 Feb 2020by Paul Skeldon
Research conducted by YouGov for parcel locker provider InPost, reveals that 45 to 54-year olds are the most prolific online shoppers, confounding popular opinion that millennials dominate internet purchasing. And they aren’t that bothered about instant delivery... time for a rethink?
CustomerDeliveryOnlineOperations and Logistics
Reviews, discounts and photos most likely to drive online purchases for DTC fashion and beauty brands

Reviews, discounts and photos most likely to drive online purchases for DTC fashion and beauty brands

19 Feb 2020by Paul Skeldon
A new study analyses the digital customer experience delivered by 50 leading direct-to-consumer brands in categories such as fashion and beauty and finds that reviews, discounts and photos drive sales
beautyDTCfashionGrowth 2000MarketingMobileSocial Commerce
Homebase seeks to rebuild cross-channel reach using marketing intelligence mapping

Homebase seeks to rebuild cross-channel reach using marketing intelligence mapping

19 Feb 2020by Paul Skeldon
Once-mighty homewares seller Homebase is seeking to make a comeback in as a lean and potent cross channel retailer with the help of state-of-the art cloud-based marketing intelligence amid company-wide restructuring.
IndustryMarketingMobileTechnology
Nearly half of shoppers fail to return unsuitable items due to ‘hassle’

Nearly half of shoppers fail to return unsuitable items due to ‘hassle’

19 Feb 2020by Paul Skeldon
New research highlights the need for retailers to implement better services to minimise returns and ensure the customer chooses the right product first time
Customerreturns
Tardy Valentine’s Day shopping puts m-commerce in the spotlight...

Tardy Valentine’s Day shopping puts m-commerce in the spotlight...

18 Feb 2020by Paul Skeldon
As expected, consumers were in love with their mobiles this Valentine’s Day as m-commerce proved itself to be this year’s biggest source of sales – with more than 3 million mobile searches in the week leading up to the big day.
Mobilevalentine's day
... while Yodel spreads the love as it delivers record number of flowers this Valentine’s Day

... while Yodel spreads the love as it delivers record number of flowers this Valentine’s Day

18 Feb 2020by Paul Skeldon
UK independent parcel carrier Yodel has delivered a record number of flowers for Valentine’s Day, with deliveries up 1.85% on last year.
Operations and Logisticsvalentine's day
65% of UK consumers would change their shopping behaviour if retail outlets were more experiential

65% of UK consumers would change their shopping behaviour if retail outlets were more experiential

18 Feb 2020by Paul Skeldon
Two-thirds of shoppers (65%) would change their shopping behaviour if more shops on the high street had an experiential element, rising to 82% of Millennials and 80% of Generation Z
LocationMobile
Asda reports falling fourth quarter sales, as it focuses online and in-store

Asda reports falling fourth quarter sales, as it focuses online and in-store

18 Feb 2020by Chloe Rigby
Asda today cited challenging market conditions as it posted a 1.3% fourth quarter fall in like-for-like retail sales
Asda

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