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Shoppers increasingly turning to social media for inspiration, research reveals

Shoppers increasingly turning to social media for inspiration, research reveals

04 Dec 2019by Paul Skeldon
UK consumers are 79% more likely today to discover new products on social media than they were just two years ago, new research reveals
MarketingMobileSocial Commerce
Black Friday 2019 was mobile, with 71% of UK shoppers purchasing via smartphone...

Black Friday 2019 was mobile, with 71% of UK shoppers purchasing via smartphone...

04 Dec 2019by Paul Skeldon
Nearly three quarters (71%) of UK shoppers did their Black Friday buying from mobile devices this year, post cyber-weekend data reveal.
Growth 2000MobilePeak
…while footfall in stores was up 6% driven by on and off-line promos

…while footfall in stores was up 6% driven by on and off-line promos

04 Dec 2019by Paul Skeldon
Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak. This is against a back drop of Brexit uncertainty and a late general election, neither of which would appear to have dampened consumer’s desire for a promotion
LocationMarketingMobilePeak
Shoppers move away from traditional high street to local, trendier alternatives...

Shoppers move away from traditional high street to local, trendier alternatives...

04 Dec 2019by Paul Skeldon
Consumers are swapping traditional main shopping areas for local retailers and leisure outlets – with a particular penchant for more ‘bouji’ high streets including Kings Road, London
Growth 2000LocationMobile
Millennials and Gen Z drive digital-first future of CX, global study shows

Millennials and Gen Z drive digital-first future of CX, global study shows

04 Dec 2019by Paul Skeldon
As Millennials and Generation Z become dominant consumer groups their comfort level and familiarity with multiple digital channels including social messaging and chatbots means organisations, no matter their size, must provide digital-first omnichannel experiences
gen zGrowth 2000MarketingMobileStrategy & InnovationStrategy and InnovationTechnology
PEAK 2019 The Black Friday lowdown

PEAK 2019 The Black Friday lowdown

29 Nov 2019by Chloe Rigby
Black Friday is upon us, and in today’s coverage of peak trading 2019 we’ll report on what’s going on in a day that many expect to be the biggest online trading day of the year
Black FridaydiscountsIRUK Top500MobilePeak 2019
Oasis sees 175% increase in campaign revenue through targeted video marketing

Oasis sees 175% increase in campaign revenue through targeted video marketing

27 Nov 2019by Paul Skeldon
High street fashion retailer Oasis has seen an extraordinary 175% increase in revenue and an overall 20% rise in customer engagement from emails featuring responsive embedded video
IndustryMarketingMobileOasisVideo
CASE STUDY How Rimmel used influencer content to drive thousands of low cost clicks

CASE STUDY How Rimmel used influencer content to drive thousands of low cost clicks

27 Nov 2019by Paul Skeldon
Beauty brand Rimmel needed a new way to use social media to drive traffic to its retailer sites, as well as to in-store concessions – it turned to influencer marketing on Instagram with astounding results. Here is what happened...
BrandsMarketingMobileRimmelSocial Commerce
Is Black Friday’s real opportunity the building of long-lasting customer acquisition?

Is Black Friday’s real opportunity the building of long-lasting customer acquisition?

27 Nov 2019by Paul Skeldon
New insight from Conversant shows long-term boost to customer pipeline following Black Friday and ‘Peak Week’, even if sales are down – and BounceX offers six tips to keep sales pumping until after Christmas
Growth 2000MobilePeak
Autonomous checkout-less Albert Heijn store ‘lands’ at Schipol Airport

Autonomous checkout-less Albert Heijn store ‘lands’ at Schipol Airport

26 Nov 2019by Paul Skeldon
Albert Heijn checkout-less shopping has landed – or more literally been parked – at Amsterdam’s Schiphol Airport offering a whole new experience for busy air travellers
Growth 2000InternationalLocationMobileStrategy & InnovationStrategy and Innovation

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