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Zalando’s customer acquisition focus pays off during Cyber Week

Zalando’s customer acquisition focus pays off during Cyber Week

04 Dec 2019by Alex Sword
Zalando said it had added 840,000 new customers during Cyber Week as it aggressively discounted to focus on acquisition.
Peak
Black Friday 2019 was mobile, with 71% of UK shoppers purchasing via smartphone...

Black Friday 2019 was mobile, with 71% of UK shoppers purchasing via smartphone...

04 Dec 2019by Paul Skeldon
Nearly three quarters (71%) of UK shoppers did their Black Friday buying from mobile devices this year, post cyber-weekend data reveal.
Growth 2000MobilePeak
…while footfall in stores was up 6% driven by on and off-line promos

…while footfall in stores was up 6% driven by on and off-line promos

04 Dec 2019by Paul Skeldon
Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak. This is against a back drop of Brexit uncertainty and a late general election, neither of which would appear to have dampened consumer’s desire for a promotion
LocationMarketingMobilePeak
… as Gen Z Shoppers head back to brick-and-mortar

… as Gen Z Shoppers head back to brick-and-mortar

04 Dec 2019by Paul Skeldon
Gen Zers headed to actual stores for Black Friday and Cyber Monday deals this year, as they look for unusual gifts in both independent and mainstream stores.
gen zLocationPeak
Is Black Friday’s real opportunity the building of long-lasting customer acquisition?

Is Black Friday’s real opportunity the building of long-lasting customer acquisition?

27 Nov 2019by Paul Skeldon
New insight from Conversant shows long-term boost to customer pipeline following Black Friday and ‘Peak Week’, even if sales are down – and BounceX offers six tips to keep sales pumping until after Christmas
Growth 2000MobilePeak
Black Friday set to be an m-commerce bonanza in UK

Black Friday set to be an m-commerce bonanza in UK

26 Nov 2019by Paul Skeldon
The popularity of Black Friday keeps rising in the UK – and this year it is likely to be driven by mobile according to data from Bloomreach and Wowcher
MobilePeak
PEAK 2019 UK retailers set for record breaking Black Friday weekend – with shoppers set to spend £8.57bn and buy more than last year…

PEAK 2019 UK retailers set for record breaking Black Friday weekend – with shoppers set to spend £8.57bn and buy more than last year…

20 Nov 2019by Paul Skeldon
Despite falling consumer confidence, there is positive news for UK retailers this November as British shoppers are set to spend £8.57bn snapping up deals this Black Friday weekend and 87% say they will spend the same or more than last year in what’s set to be a record-breaking year for retailers
Growth 2000IndustryPeak
… while 74% of UK shoppers will avoid physical stores on Black Friday

… while 74% of UK shoppers will avoid physical stores on Black Friday

20 Nov 2019by Paul Skeldon
Some 74% of UK consumers won’t hit High Street for Black Friday offers, with more than half saying they never shop in-store during the sales event
IndustryLocationPeak
Tell your family what you really want for Christmas – crowd gifting app aims to tackle unwanted gift problem

Tell your family what you really want for Christmas – crowd gifting app aims to tackle unwanted gift problem

20 Nov 2019by Paul Skeldon
New crowdgifting app, WhatWeWant, has launched this week, offering a solution to the problem of unwanted gifts.
Growth 2000MobilePeak
EDITORIAL Black Friday bounce may not be enough – maybe inclusivity is the key?

EDITORIAL Black Friday bounce may not be enough – maybe inclusivity is the key?

14 Nov 2019by Paul Skeldon
Peak is underway, kicked off in the US with Veterans’ Day and swiftly followed up with China’s enormous Singles’ Day and the countdown to Black Friday and, beyond that, Christmas itself has begun – but will it be enough? And should we not be letting the differently abled play in ecommerce too?
MobilePeak

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