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Retailers must think ‘beyond Black Friday’ and market on smartphones right now, warns study

Retailers must think ‘beyond Black Friday’ and market on smartphones right now, warns study

23 Oct 2019by Paul Skeldon
Retailers are being warned to think beyond just Black Friday and to target mobile with marketing across the whole final quarter as shoppers tell of how they long for help with gifting ideas.
MarketingMobilePeak
Peak of peaks: 11th 11.11 kicks off this week in China – and beyond

Peak of peaks: 11th 11.11 kicks off this week in China – and beyond

23 Oct 2019by Paul Skeldon
The ‘real’ peak is underway. Alibaba Group kicked off the 2019 11.11 Global Shopping Festival, the world’s largest one-day shopping extravaganza, this week, promising that this year would be bigger than ever in both scale and reach.
11.11AlibabaIndustryInternationalMarketplacesPeakTmall
Cyber Monday set to be a biggie if 2018 is anything to go by, data shows

Cyber Monday set to be a biggie if 2018 is anything to go by, data shows

09 Oct 2019by Paul Skeldon
As peak season grows near, newly released holiday shopping data from Yes Marketing, shows that Cyber Monday’s popularity with shoppers ballooning last year
Cyber MondayMarketingPeak
With 76 days til Christmas, retailers need to look at retargeting through apps to build conversions

With 76 days til Christmas, retailers need to look at retargeting through apps to build conversions

09 Oct 2019by Paul Skeldon
In case you didn’t know it, retargeting existing customers through retail apps can generate an increase in conversion by 70% – something worth considering with just 76 days until Christmas
appsMarketingMobilePeak
Christmas to offer salvation for brands suffering from poor summer sales – if they get mobile right

Christmas to offer salvation for brands suffering from poor summer sales – if they get mobile right

25 Sep 2019by Paul Skeldon
A new report reveals Christmas sales could see double or triple revenue and orders growth, but marketers need to streamline the whole customer journey on mobile to target UK consumers
Growth 2000MobilePeak
Christmas to offer salvation for brands suffering from poor summer sales – if they get mobile right

Christmas to offer salvation for brands suffering from poor summer sales – if they get mobile right

24 Sep 2019by Paul Skeldon
A new report reveals Christmas sales could see double or triple revenue and orders growth, but marketers need to streamline the whole customer journey on mobile to target UK consumers
Growth 2000MarketingMobilePeak
New insights for multichannel retailers into how consumers buy: research

New insights for multichannel retailers into how consumers buy: research

23 Sep 2019by Chloe Rigby
BrandsConsultancyCustomerEUEventsIndustryInternationalMarketingOtherPeakProductResearchRetailerTechnologyThe CustomerUKWebinar
Go go go for ho ho ho – ParcelForce announces last posting dates for Christmas

Go go go for ho ho ho – ParcelForce announces last posting dates for Christmas

17 Sep 2019by Paul Skeldon
Get ready for Christmas – if you aren’t already. Just to get you in the festive mood, Parcelforce Worldwide has announced its last posting dates for Christmas 2019
DeliveryInternationalOperations and LogisticsPeak
UK shoppers have already started stocking up for Christmas as peak starts in August

UK shoppers have already started stocking up for Christmas as peak starts in August

11 Sep 2019by Paul Skeldon
Despite half of UK consumers expressing habitual annoyance with seeing Christmas products and decorations in store before December, a quarter (26%) admit to have purchased Christmas gifts before August is over, showing that in fact retailers who usher in Christmas goods mid-year are just responding to demand
Growth 2000MarketingPeak
Retro toy sales to soar this Bank Holiday, predicts Argos, as kids put down their screens

Retro toy sales to soar this Bank Holiday, predicts Argos, as kids put down their screens

21 Aug 2019by Paul Skeldon
Sales of retro toys are set to soar this Bank Holiday weekend, according to Argos, where retail experts predict that kids will leave their smartphone and tablet behind and head outside for good old fashioned fun.
ArgosBrandsCustomerIndustryMobilePeak

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