As social and video commerce continue their rapid ascendency in a locked down world, Instagram has added a Shop tab to its home screen , making it easier for users to buy the things they find in the videos and images posted on the site. The social network is also enhancing its Reels feature to aid discovery.

Debenhams launches virtual beauty consultations to reach its customers while shops are closed

16 Nov 2020by Chloe Rigby

Debenhams has opened a virtual beauty room as it looks for new ways to reach its customers at a time when many of its its shops are closed as a result of the second Covid-19 lockdown in England

Debenhams RXUK Top500 Strategy and Innovation

L’Oréal Paris launches a virtual make-up line that works on live video

04 Nov 2020by Paul Skeldon

Tired of looking wan on endless Zooms/Teams/Hangouts/Duos? Well, virtual reality can help you give the best you. L’Oréal Paris has launched a digital make-up line that works on live video using AR tech.

L'Oreal Social Commerce Strategy & Innovation Strategy and Innovation Technology

G-Star uses App Clips to bring instant app experiences without the download to enhance in-store shopping

21 Oct 2020by Paul Skeldon

G-Star is aiming to bring together the best of the online and in-store shopping experience for its customers using Apple’s App Clip technology in its shops along with the Highstreet Mobile shopping app platform.

G-Star International Mobile Strategy & Innovation Strategy and Innovation Technology

Boden grows revenues 5.1% by improving digital experience for online shoppers

21 Oct 2020by Paul Skeldon

Retailer saw 56.6% uplift in order rate and 2.6x increase in conversion through tactical use of personalisation technologies online

Resilience Strategy & Innovation Strategy and Innovation Technology

Hotter Shoes increases revenues by 37% thanks to headless commerce revamp

14 Oct 2020by Paul Skeldon

Hotter Shoes, one of the UK’s biggest footwear manufacturers with more than 4 million customers globally, has launched a new website as it prepares to expand into Europe and the US – and it is using headless commerce to make the site as adaptable as possible.

Strategy & Innovation Strategy and Innovation Technology

Henri-Lloyd charts new course in online and goes D2C

07 Oct 2020by Paul Skeldon

Sports and sailing apparel brands Henri-Lloyd says it is “cutting out the middlemen” as it rolls out a new ecommerce platform and ramps up its D2C offering.

D2C Growth 2000 Growth 3000 Europe Heeadless commerce Industry Strategy & Innovation Strategy and Innovation Technology

Etam parades live shopping from Fashion Week video feed

30 Sep 2020by Paul Skeldon

Etam, the largest lingerie brand in France and the seventh largest worldwide, has partnered has become one of the first major brands to use live shopping from a video feed at its Live Show at Fashion Week last night.

Etam Industry International Resilience Strategy & Innovation Strategy and Innovation Video commerce

Smart, frictionless checkout tech to process $387bn of transactions by 2025

09 Sep 2020by Paul Skeldon

The value of transactions processed by smart checkout technologies – that is where the fixed checkout process is replaced by a frictionless model – will reach $387 billion in 2025, up from just $2 billion in 2020, predicts a study by Juniper Research.

Location Mobile Payment smart payment Strategy & Innovation Strategy and Innovation Technology

Amazon turns to combination of Alexa, its app and a futuristic shopping cart as it opens its first Fresh Store

28 Aug 2020by Paul Skeldon

Amazon has given its first glimpse of its new US Fresh store, which will feature a range of omni-channel and mobile options for shoppers, including pre-ordering, click and collect and free delivery.

Amazon Grocery Industry International Marketplaces Strategy and Innovation

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