Despite store closures – and a permanent shift to online retail – there are positive signs that retailers are planning to invest in-store and hoping to reignite demand through closer digital integration
Conversational commerce – where brands can sell directly from interactions through mobile messaging, chatbots and other digital marketing channels – is set to revolutionise ecommerce and could generate sales in excess of $290bn by 2025.
INTERSPORT, one of the world’s largest sports retailers, has reduced out of stocks and boosted online revenues by 200% through radical stock unification process as it adapts its local franchise model to the online world
As many as 70% of European shoppers are at least interested in experimenting with live streaming ‘shoppertainment’ as a way of enhancing their experience of ecommerce, a study by Chinese marketplace giant AliExpress reveals
Homeware retailer Cox & Cox is rolling out ‘Room Builder’ software that will allow customers to design rooms virtually – from furniture to paint colour – save it, share it and message it in as it adapts to the online homewares boom