Ecommerce took its largest share of the market yet in February during lockdown 3.0, according to the latest figures from the BRC, while BRC and IMRG data both show strong online sales growth for the month. Barclaycard data, meanwhile, shows stronger spending on essential items - and much weaker spending on non-essential products
Unilever’s ecommerce sales grew by 61% in its latest financial year as shoppers turned online to buy its hygiene and ‘at home’ food brands during Covid-19 lockdowns. Ecommerce and digitisation are now one of Unilever’s five strategic choices
Customers’ interest in subscription-based buying has also seen an increase over the past year, with more than a third (37%) of consumers have subscribed to a paid next-day delivery service such as Amazon Prime – 9% more compared to two years ago.
The lockdown has fuelled a boom in retail subscription services, with research showing that UK consumers now have an average of seven per household and spend around £46 a month – £552 a year – on subs.