The subscription market in the UK has received a major boost over the most recent lockdown as consumers have signed up in droves to digital and physical subscription services to lift their mood
A new subscription service offers employers the opportunity to order online to have the office supplies their staff need delivered directly to them each month
Ecommerce took its largest share of the market yet in February during lockdown 3.0, according to the latest figures from the BRC, while BRC and IMRG data both show strong online sales growth for the month. Barclaycard data, meanwhile, shows stronger spending on essential items - and much weaker spending on non-essential products
Unilever’s ecommerce sales grew by 61% in its latest financial year as shoppers turned online to buy its hygiene and ‘at home’ food brands during Covid-19 lockdowns. Ecommerce and digitisation are now one of Unilever’s five strategic choices
Customers’ interest in subscription-based buying has also seen an increase over the past year, with more than a third (37%) of consumers have subscribed to a paid next-day delivery service such as Amazon Prime – 9% more compared to two years ago.
The market for consumer subscriptions for physical goods will grow from an expected $64 billion in 2020 to more than $263 billion in 2025, a new report from Juniper Research suggests.
Amazon said today that it was moving into the luxury category, with selected shoppers to receive invitation-only access to brands including Oscar de la Renta via their mobile devices
The lockdown has fuelled a boom in retail subscription services, with research showing that UK consumers now have an average of seven per household and spend around £46 a month – £552 a year – on subs.