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Online retailers urged to improve website accessibility for all abilities in light of Purple Tuesday

Online retailers urged to improve website accessibility for all abilities in light of Purple Tuesday

12 Nov 2019by Paul Skeldon
As 12 November 2019 marks Purple Tuesday, a day dedicated to the awareness of the purple pound – the spending power of disabled people – web design experts are calling for online retailers to improve their website accessibility, as customer experience for disabled people lags behind progress made in physical stores
CustomerGrowth 2000Operations and LogisticsPurple TuesdayTechnologyUser experience
Oasis drives 4.57% online conversion uplift using social proof messaging

Oasis drives 4.57% online conversion uplift using social proof messaging

12 Nov 2019by Paul Skeldon
Fashion retailer Oasis is using social proof messaging on its UK website to validate its shoppers’ buying decisions. Since adding the software in July 2019 it has seen conversion rate uplift of 4.57%.
IndustryMarketingMobileOasisSocial CommerceTechnology
Quiz adds sizing and personalisation tech to its website to aid conversion

Quiz adds sizing and personalisation tech to its website to aid conversion

12 Nov 2019by Paul Skeldon
Quiz, the British fast fashion retailer, has partnered with fashion personalisation platform True Fit to integrate its True Confidence solution onto Quiz’s e-commerce site
IndustryQuizTechnology
Slow loading webpages lose customers in just 10 seconds, research reveals

Slow loading webpages lose customers in just 10 seconds, research reveals

06 Nov 2019by Paul Skeldon
Slow loading webpages lose shoppers in just 10 seconds, with nearly half (47%) of shoppers not being prepared to wait for more than 10 seconds before giving up on a purchase
Growth 2000Operations and LogisticsSellingTechnology
AI-based Answers help brands “take back their truth” online

AI-based Answers help brands “take back their truth” online

29 Oct 2019by Paul Skeldon
Fake news is one of the downsides of the online world – and that misinformation also extends to brands, with most retail brands not being accurately described online. That is all set to change, as technology steps in to let brands “take back their truth"
MarketingTechnology
GUEST ANALYSIS Ultra-fast delivery ‘better for the environment?’ That misses the point

GUEST ANALYSIS Ultra-fast delivery ‘better for the environment?’ That misses the point

29 Oct 2019by Andy Mulcahy
When Amazon’s third-quarter results came out last week, most of the focus was on the fact that they posted a fall in net income for the first time in two years. A primary reason for the shortfall was the investment they are currently making in faster delivery, and there was an eye-catching quote on the impact of this shift from chief executive Jeff Bezos: “[A]lthough it’s counterintuitive, the fastest delivery speeds generate the least carbon emissions because these products ship from
ClothingCustomerDeliveryFocusIndustryMarketingMobileOnlinePeopleResearchRetailerSellingSustainabilityTechnologyThe CustomerUK
N Brown turns to AI to streamline backend processes to create better online and app UX

N Brown turns to AI to streamline backend processes to create better online and app UX

23 Oct 2019by Paul Skeldon
Digital retailer N Brown Group is set to use AI to automate processes across its back end as it strives to offer the best possible – and personalised – user experience across its websites and apps.
IndustryN Brown GroupOperations and LogisticsTechnology
Innovative smart mirror brand HiMirror expands its distribution across EMEA

Innovative smart mirror brand HiMirror expands its distribution across EMEA

23 Oct 2019by Paul Skeldon
HiMirror – a pioneer in developing smart mirrors – is set to expand its distribution across Europe and the Middle East thanks to a partnership with the software-powered retailer, Smartech.
MobileTechnology
Search engines awash with fake children’s products and white goods

Search engines awash with fake children’s products and white goods

23 Oct 2019by Paul Skeldon
Google and other search engines are putting consumers at risk of buying fake children’s toys and white goods by refusing to remove these websites in their search results.
FakesIndustryInternationalSellingTechnology
Virtual make-up comes to the YouTube masthead

Virtual make-up comes to the YouTube masthead

16 Oct 2019by Paul Skeldon
Seeing your product in action helps convert customers eager to try before they buy – this is especially true for beauty brands. Now with the help of augmented reality (AR), trying on lipstick, once only possible in-store, can be done virtually on YouTube
beautyMarketingMobileSellingsocialStrategy and InnovationTechnologyYouTube

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