We’re running a series of pieces exploring predictions for how multichannel and e-commerce retail might change over the coming year. Today we consider the customer experience

PREDICTIONS 2020 Shopping across channels

03 Jan 2020by Chloe Rigby

We’re running a series of predictions around how ecommerce and multichannel retail might develop in the year ahead. Today the focus is on how shoppers buy – and the different sales channels that they use

Brands Customer Data Ecommerce Industry International Manager Marketing Mobile Online Other Payment People Product Retailer Technology Theme UK

Search volume and speed on the rise as consumers turn engines when starting purchase journey, study finds

18 Dec 2019by Paul Skeldon

Consumers are getting clicking on more search results and doing so more quickly than ever before – highlighting how search is starting to become a force in the online retail purchase funnel once again

Mobile Selling Technology

Four-fifths of commerce leaders excited and “ready” for the future of commerce

04 Dec 2019by Paul Skeldon

Amidst an uncertain and challenging landscape, commerce chiefs across the board are presenting a positive front; nearly four-fifths (79%) of digital commerce leaders feel ready to take advantage of the opportunities digital commerce has to offer

2020 Industry Technology

M&Co achieves 10% reduction in returns for users who engage with True Fit

04 Dec 2019by Paul Skeldon

Independent fashion retailer M&Co has boosted overall online conversion rates by an extra 150 basis points (bps) and has seen a 27% increase in average order value (AOV) since implementing True Fit, the data-driven fashion personalisation platform, on its site

Industry M&Co Technology

Millennials and Gen Z drive digital-first future of CX, global study shows

04 Dec 2019by Paul Skeldon

As Millennials and Generation Z become dominant consumer groups their comfort level and familiarity with multiple digital channels including social messaging and chatbots means organisations, no matter their size, must provide digital-first omnichannel experiences

gen z Growth 2000 Marketing Mobile Strategy & Innovation Strategy and Innovation Technology

Online clothing retailers can get more sales and fewer returns thanks to body scanning app

20 Nov 2019by Paul Skeldon

Swiss retail technology company, meepl, has launched the next generation of smartphone-enabled 3D Virtual Dressing Room (VDR) solutions for specific use on e-commerce sites – allowing shoppers to use an app to scan their body to make sure they get a perfect fit without being in store

fashion Mobile Technology

Online retailers urged to improve website accessibility for all abilities in light of Purple Tuesday

12 Nov 2019by Paul Skeldon

As 12 November 2019 marks Purple Tuesday, a day dedicated to the awareness of the purple pound – the spending power of disabled people – web design experts are calling for online retailers to improve their website accessibility, as customer experience for disabled people lags behind progress made in physical stores

Customer Growth 2000 Operations and Logistics Purple Tuesday Technology User experience

Oasis drives 4.57% online conversion uplift using social proof messaging

12 Nov 2019by Paul Skeldon

Fashion retailer Oasis is using social proof messaging on its UK website to validate its shoppers’ buying decisions. Since adding the software in July 2019 it has seen conversion rate uplift of 4.57%.

Industry Marketing Mobile Oasis Social Commerce Technology

Quiz adds sizing and personalisation tech to its website to aid conversion

12 Nov 2019by Paul Skeldon

Quiz, the British fast fashion retailer, has partnered with fashion personalisation platform True Fit to integrate its True Confidence solution onto Quiz’s e-commerce site

Industry Quiz Technology